This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be. This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.

E-Business: Principles and Practice

Business & Money

Rowley, Jennifer

Management & Leadership

PALGRAVE~MACMILLAN

Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Reference

Routledge

Organizing Knowledge: An Introduction to Managing Access to Information

The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview of the approaches and tools used in the structuring and dissemination of knowledge, it is written in an accessible style and well illustrated with figures and examples. The book has been structured into three parts and twelve chapters and has been thoroughly updated throughout. Part I discusses the nature, structuring and description of knowledge. Part II, with its five chapters, lies at the core of the book focusing as it does on access to information. Part III explores different types of knowledge organization systems and considers some of the management issues associated with such systems. Each chapter includes learning objectives, a chapter summary and a list of references for further reading. This is a key introductory text for undergraduate and postgraduate students of information management.

Organizing Knowledge

Politics & Social Sciences

HARTLEY, RICHARD

Social Sciences

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Sue Roberts is Dean of Learning Services at Edge Hill University, and Jennifer Rowley is Professor in Marketing and Management at the University of Wales, Bangor. Effective leadership is key to the future of information services and professional practice, and demands on leaders within the sector are greater than ever before. Leadership skills are required at all levels of the profession, from the top, through to professional staff called upon to lead a team or to take a supervisory role. To meet these challenges, individuals must develop their leadership capacity. This book invites information professionals across the sector and at different stages in their career to reflect on and engage with the development of their leadership role and contribution. Using theoretical concepts and models, coupled with practical tools, this book encourages readers to think about their own leadership and the leadership provided by others around them as the basis for continuing improvement in management and professional practice. No other book offers such a comprehensive and topical perspective on leadership in the context of the information services and the wider information industry. Contents include: challenges in leadership; knowing yourself as a leader; leadership in context; promoting change, innovation and creativity; leading people; setting direction and strategy; leadership development; and influencing others. It has a range of features, including learning objectives, chapter summaries, reflection points, review questions, case cameos and recommendations for further reading, encourages and facilitates engagement and reflection. This book is a must have for information professionals and aspiring leaders seeking to understand leadership and to develop their own leadership practice, as well as the leadership potential in others. It is also a valuable professional education text.

Leadership: The Challenge for the Information Profession

Roberts, Sue

Facet Publishing

Whilst there is no shortage of professional literature discussing the changing nature of libraries in the digital age, words such as innovation, entrepreneurship and creativity make only occasional appearances. Considerable change and innovation has been achieved in information organizations through the opening decades of the digital age, and a future in which all information resources, including books and archives, will be accessed in digital format poses even greater challenges for information professionals and organizations. The ability to move into uncharted territory, engage in and enjoy innovation, create radical new visions, and manage resources in risky environments will be essential. This groundbreaking book is the first to discuss and apply the rhetoric and theories of innovation and entrepreneurship in information organizations. It both celebrates existing examples of good practice, and promotes the development of innovative and entrepreneurial behaviour at all organizational levels. The key chapters include: the nature of innovation and entrepreneurship; innovation and entrepreneurship in information organizations; using knowledge and networks to learn and innovate; organizing for innovation and entrepreneurship; and, corporate and social entrepreneurship in public sector information services. The authors offer theoretical concepts and frameworks for reflection and change, but these are complemented by a range of practical examples and case cameos which demonstrate innovation and entrepreneurship in action in information organizations. In addition, some of the other features of the book - objectives, summaries, reflections and review questions - are suitable both for individual reflection and learning, and for group learning situations, such as professional development and training courses. This book is designed for all information professionals who wish to understand and engage creatively with innovation to achieve success, and to realise the benefits of entrepreneurial action in their organizations.

Being an Information Innovator

See the best price to sell, buy, or rent books by Rowley, Jennifer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rowley, Jennifer

See the best price to sell, buy, or rent books by Rowley, Jennifer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

E-Business: Principles and Practice

Information Marketing

Organizing Knowledge

Information Marketing

Organizing Knowledge: An Introduction to Managing Access to Information

Leadership: The Challenge for the Information Profession

Being an Information Innovator