How do communications work, and how can you make them work for you? Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website.

Business Communications: A Cultural and Strategic Approach

Business & Money

Rouse, Michael J.

Rouse, Sandra

Skills

Cengage Learning EMEA

In the mid-1850s, the counties of Hertfordshire, Bedfordshire and Huntingdonshire set about looking for a site for a new asylum to house their 'pauper lunatics'. Two hundred acres of farmland at Stotfold on the Hertfordshire—Bedfordshire border were purchased and in March 1860 the first patients were admitted to the new Three Counties Asylum (TCA). The asylum was in operation for almost a century and a half and, as approaches to treating mental illness changed, so did TCA.

A Place in the Country: Three Counties Asylum 1860-1999

Medical Books

Pettigrew, Judith

Reynolds, Rory

History

Hertfordshire Publications

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Books by Rouse, Sandra