The author shares his humorous observations on the stock market, investment counselors, commodities, and brokers

A Fool and His Money

Business & Money

Rothchild, John

Investing

Penguin??Books

The manager of a top investment fund discusses how individuals can make a killing in the market through research and investment techniques that confound conventional market wisdom

One up on Wall Street: How to Use What You Already Know to Make Money in the Market

Lynch, Peter

Economics

Rothchild tells the incredible story of Robert Campeau's rise and fall, from his acquisition of major department store chains with $11 billion in loans the banks were all too eager to give, to his demise, when the overwhelming debt, coupled with eccentric management practices, drove him into bankruptcy. A fitting epilogue to the money-mad "Era of Debt"--a story of bankers who bent the rules of lending until they broke. Photographs.

Going for Broke

Stop Burning Your (A Penguin handbook)

How the Life-style of america's flower children has affected an even younger generation. Hardcover, 207 pages.

The children of the counter-culture

DOUBLEDAY

Stop burning your money: The intelligent homeowner's guide to household energy savings

Engineering & Transportation

Engineering

Random House]

"Public companies are everywhere, and they surround you frommorning to night. . . . Nearly everything you eat, wear, read,listen to, ride in, lie on, or gargle with is made by one. Perfumeto penknives, hot tubs to hot dogs, nuts to nail polish are made bybusinesses that you can own." --from the Introduction. McDonald's, The Gap, Circuit City, Gillette, CBS, and thousandsmore . . . anybody can own part of big and small companies. Ascompanies grow and prosper, you can too. Whenever burgers areeaten, sweaters are purchased, batteries are used, and faces areshaved, you've got a piece of the action. From Alexander Hamiltonto Warren Buffett, people have been making big money by investingin the corporations and institutions around them. Mutual-fund superstar Peter Lynch and author John Rothchild explainwhat's not normally taught in high school --how the stock markethelps you and how it helps the country. By understanding how andwhy the stock market works when you buy a share of a company orpurchase a mutual fund, you can make informed --and profitable--decisions. Whether you're saving for college, a house, a trip, orretirement, there is no better method to secure a sound financialfuture than to invest. Young or old, there is no better time tostart investing than now. "Investing is fun. It's interesting. It can put you on the road to prosperity for the rest of your life.. . ." Learn to Earn gives you the expert guidance you need to make theright start. Lynch and Rothchild cover the gamut on investmentfundamentals and principles, from choosing stocks, to picking abroker, to reading an annual report. Learn to Earn reveals how todecipher the stock pages and how to evaluate the pros and cons ofthe five basic investment vehicles --savings accounts,collectibles, houses or apartments, stocks, and bonds. Yet, thereis much more to investing than just the principles, and there ismuch more to Learn to Earn than just the fundamentals. Opportunitycomes in many forms, from many sources, with many histories.Brimming with stories and parables, Lynch and Rothchild alsoexplain: * Why the world as we know it would collapse without investors . .. * How capitalism, from the time of the American Revolution on, hasshaped the past, and how that affects us today . . . * How Coke, Campbell's Soup, Ben &amp; Jerry's, Microsoft, andother big companies got started, who gets rich from them, and howthey got that way . . . * How to know the real story behind the price of a stock

Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

wiley

October 28, 1997. The Dow drops 500 points. Investors the world over receive a startling reminder that "what goes up, must come down." It is a profoundly unsettling experience for those of us who have either forgotten or have never known the experience of a bear market. Half of the money invested in U.S. stocks in this century entered the market from 1991-1996, making the dark days of October memorable for their bloodletting. Overall, this was just a scratch, and despite the optimism of so many investors, history has shown that the bear attacks time and time again. John Rothchild, critically acclaimed author of the bestselling A Fool and His Money, isn't even afraid to face a full-fledged bear market. In his topical and timely new book, Rothchild reveals how to prepare psychologically and tactically for the looming debacle. Breaking from the pack of investment books which tacitly assume a bull market, The Bear Book focuses on protecting assets and minimizing losses during a bear market and on taking advantage of unique opportunities for profit. With customary flair and style, Rothchild chronicles the long history of bear markets, exploring in detail exactly what constitutes a bear market and how it affects us. Along with his own expertise, the author draws on respected and knowledgeable names such as Jim Rogers, Jim Grant, and Martin Zweig, among a host of prominent investment advisors, strategists, and fund managers. The result is a comprehensive chronicle that deftly and definitively fills the "bearish information gap." John Rothchild's masterful penchant for blending wit, good storytelling, and sound investment analysis makes The Bear Book both informative and vastly entertaining. He distinguishes the characteristics of past bear markets, examining what triggered them, how long they lasted-and why. He probes the unique psychology of bearish investing, concentrating on which types of investments generally do well during a downturn in the market. His often surprising answers to some straightforward, no-nonsense questions clarify, among other key issues, what can happen to mutual funds in a bear market, and exactly what the dangers are of selling short. Of critical importance is Rothchild's overview of the alternatives to stocks, including gold, bonds, and money market funds, as well as tips on what stocks to buy when the market starts to turn bullish again. For historical perspective, The Bear Book also includes a unique and eye-opening account of the Crash of '29 and its survivors. Profiles of prominent bearish investors-Roy Neuberger and Philip Carret, among them-contain illuminating long-term perspectives on the ups and downs of the stock market over the past fifty to seventy-five years. A bracing tonic for investors at all levels of experience, The Bear Book offers a veritable blueprint of the various stages of a typical bear market. It will prove invaluable to those of us who wish to protect our savings -and peace of mind -whenever the market drops.

The Bear Book: Survive and Profit in Ferocious Markets

The Davis Dynasty

"There is one thing that can be said about A Fool and His Moneythat cannot be said about any other colume of investment advice:You will never make a penny from the information in this book. Nowork on the subject of personal finance has even tried to make thisclaim before. That is because works on the subject of personalfinance are all lying. John Rothchild is the only fully honestauthor in the genre."--from the Foreword by P. J. O'Rourke. A veritable gold mine of comic insight into the predicament of anaverage investor's avid pursuit of wealth, A Fool and His Money isJohn Rothchild's critically acclaimed personal account of a yeardevoted to investing his money in the markets. The entireinvestment world--its characters, institutions, customs, andmyths-passes under Rothchild's sharp and profoundly humorousscrutiny. Acclaim for A Fool and His Money "What makes this book so good is that Rothchild can explain thingslike naked puts . . . and leave the reader both edified andlaughing. . . . Witty, fast-paced, and educational."--TheWashington Post. "You'll relish John Rothchild's comic tale. . . . The book nearsguaranteed delight."--Newsday. "A Fool and His Money may be the funniest book about investing everwritten. It's a reader's capital gain."--New York Post. You set aside some money, quit your job, devote yourself entirelyto studying the markets, and start to invest. Then, through hardwork and your own magical intuition, you become so wealthy yourmajor concern is finding a fashionable hobby to soak up yourabundant leisure time. All in about a year. Now, thanks to this hugely entertaining and informative book, youcan live out the fantasy without risking your money, your job--oryour sanity. Since its acclaimed debut a decade ago, A Fool and His Money hasbecome a treasured investment classic. It's the comic, firsthandaccount of a first-time investor who sets out to make his wildestmoney dreams come true. In a surge of optimism and enterprise, financial writer JohnRothchild drops everything to devote an entire year to learning howto invest a modest sum of money. Motivated by a sincere desire toget rich, he undertakes his mission by systematically studying asmuch as he can about the markets and how they really operate. Hefearlessly asks the most basic questions, observes theprofessionals at work, studies the newsletters, makes investments,and reports back on everything--including his own highly personaland often hilarious reactions. With Rothchild as your guide through the marketplace, you will: * Eavesdrop as his broker explains in fluent double-talk why heshould buy a certain "hot stock" * Share in his buyer's remorse as Rothchild purchases an unknowntechnology company stock that puts him on an emotional rollercoaster * Be humbled as he enters the almighty Federal Reserve Bank andstruggles to understand its omnipotent power over his personalfinances * Witness the excitement and confusion of the Commodities Exchangeand find out what pork bellies really are * Hear firsthand the enigmatic and undoubtedly wise words ofvarious wizards of Wall Street * Sympathize with Rothchild as he explains his transactions to hisloved ones * Blush as he shamelessly attempts to deceive them. In a gesture of pure magnanimity, Rothchild also includes thehard-won bits of wisdom he calls his "25 Useful Tips"--whichinclude such sage advice as "Never buy anything from a broker at anairport"--and his handy "Fool's Glossary," which clarifies many ofthe technical terms used in the book. Clever, funny, and informative, A Fool and His Money will rewardinvestors at all levels of experience with a revelation on everypage.

A Fool and His Money: The Odyssey of an Average Investor

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