<p>This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide thorough writing instruction. Getting the Message Across serves as four books in one, combining an enlightening instructional text with a hands-on practice book and AP and broadcast style guides.</p>

Getting the Message Across: Writing for the Mass Media

Reference

Braden, Maria

Roth, Richard L

Writing, Research & Publishing Guides

Allyn&Bacon

See the best price to sell, buy, or rent books by Roth, Richard L. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roth, Richard L

See the best price to sell, buy, or rent books by Roth, Richard L. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Getting the Message Across: Writing for the Mass Media