This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide thorough writing instruction. Getting the Message Across serves as four books in one, combining an enlightening instructional text with a hands-on practice book and AP and broadcast style guides.

Getting the Message Across: Writing for the Mass Media

Reference

Braden, Maria

Roth, Richard L

Writing, Research & Publishing Guides

Allyn&Bacon

All American politicians face the glare of media coverage, both in running for office and in representing their constituents if elected. But for women seeking or holding high public office, as Maria Braden demonstrates, the scrutiny by newspapers and television can be both withering and damaging―a fact that has changed little over the decades despite the emergence of more women in politics and more women in the news media. Particularly disturbing is the fact that the increase in the number of women reporters appears to have had little effect on the way women candidates are portrayed in the media. Some women reporters, in fact, seem intent on proving that they can be just as tough on women candidates as their male counterparts, thus perpetuating the misrepresentations of the past. Braden examines the political fortunes of Jeannette Rankin, the first woman elected to the U.S. House; those of the congressional "glamour girls" of the 1940s, Clare Boothe Luce and Helen Gahagan Douglas; the long Senate career of Margaret Chase Smith; the political struggles of diverse women of more recent decades, including Bella Abzug, Elizabeth Holtzman, Nancy Kassebaum, Barbara Jordan, Dianne Feinstein, and Ann Richards; and the disastrous vice presidential bid of Geraldine Ferraro. Braden traces a persistent double standard in media coverage of women's political campaigns through the past eighty years. Journalists dwell on the candidates' novelty in public office and describe them in ways that stereotype and trivialize them. Especially demeaning are comments on women's appearance, personality, and family connections― comments of a sort that would rarely be made about men candidates. Are they too pretty or too plain? What do their clothes say about them? Are they "feminine" enough or "too masculine"? Are they still just ordinary housewives or are they neglecting their families by heading for Washington or the state house? Braden's study is based on both media accounts and the revealing personal interviews she conducted with a broad range of recent women politicians, including Margaret Chase Smith, Bella Abzug, Kay Bailey Hutchison, Nancy Kassebaum, and Ann Richards. All describe agonizing struggles to get across to the public the message that they are serious and competent candidates capable of holding high office and shaping our nation's course.

Women Politicians and the Media

Politics & Social Sciences

Politics & Government

University Press of Kentucky

No longer relegated to reporting on society happenings or household hints, women columnists have over the past twenty years surged across the boundary separating the "women's" or "lifestyle" sections and into the formerly male bastions of the editorial, financial, medical, and "op-ed" pages. Where men previously controlled the nation's news organizations, were the chief opinion givers, and defined what is newsworthy, many women newspaper columnists are now nationally syndicated and tackle the same subjects as their male counterparts, bringing with them distinctive styles and viewpoints.Through these frank and lively interviews, Maria Braden explores the lives and work of columnists Erma Bombeck, Jane Brody, Mona Charen, Merlene Davis, Georgie Anne Geyer, Dorothy Gilliam, Ellen Goodman, Molly Ivins, Mary McGrory, Judith ("Miss Manners") Martin, Joyce Maynard, Anna Quindlen, and Jane Bryant Quinn. Profiles describe how these writers got started, where they get the nerve to tell the world what they think, how they generate ideas for columns, and what it's like to create under the pressure of deadlines. Representative columns illustrate their distinctive voices, and an introductory essay provides a historical overview of women in journalism, including pioneering women columnists Fanny Fern, Dorothy Thompson, and Sylvia Porter.Braden finds that today's women columnists frequently raise issues or use examples unique to their gender. Because they are likely to have a direct personal connection to current social issues such as abortion, child care, or sexual harassment, they are able to provide fresh perspectives on these provocative topics. In doing so, they are helping to define what is worthy of attention in the '90s and to shape public response.A unique addition to the literature on women in journalism, this book will interest general readers as well as students of journalism, literature, American studies, and women's studies. Aspiring writers will find here role models and practical guidance.

She Said What?: Interviews With Women Newspaper Columnists

Business & Money

Univ Pr of Kentucky

Examines the scrutiny which women politicians face by the media, discussing the double standard of coverage of women's political campaigns, how the media skews the public's perception of women candidates, and more

No longer relegated to reporting on society happenings or household hints, women columnists have over the past twenty years surged across the boundary separating the "women's" or "lifestyle" sections and into the formerly male bastions of the editorial, financial, medical, and "op-ed" pages. Where men previously controlled the nation's new organizations, were the chief opinion givers, and defined what is newsworthy, many women newspaper columnists are now nationally syndicated and tackle the same subjects as their male counterparts, bringing with them distinctive styles and viewpoints. Through these frank and lively interviews, Maria Braden explores the lives and work of columnists Erma Bombeck, Jane Brody, Mona Charen, Merlene Davis, Georgie Anne Geyer, Dorothy Gilliam, Ellen Goodman, Molly Ivins, Mary McGrory, Judith ("Miss Manners") Martin, Joyce Maynard, Anna Quindlen, and Jane Bryant Quinn. Pofiles describe how these writers got started, where they get the nerve to tell the world what they think, how they generate ideas for columns, and what it's like to create under the pressure of deadlines. Representative columns illustrate their distinctive voices, and an introductory essay provides a historical overview of women in journalism, including pioneering women columnists Fanny Fern, Dorothy Thompson, and Sylvia Porter. Braden finds that today's women columnists frequently raise issues or use examples unique to their gender. Because they are likely to have a direct personal connection to current social issues such as abortion, child care, or sexual harassment, they are able to provide fresh perspectives on these provocative topics. In doing so, they are helping to define what is worthy of attention in the '90s and to shape public response. A unique addition to the literature on women in journalism, this book will interest general readers as well as students of journalism, literature, American studies, and women's studies. Aspiring writers will find here role models and practical guidance.

She Said What?: Interviews with Women Newspaper Columnists

Women's Studies

See the best price to sell, buy, or rent books by Braden, Maria. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Braden, Maria

See the best price to sell, buy, or rent books by Braden, Maria. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Getting the Message Across: Writing for the Mass Media

Women Politicians and the Media

She Said What?: Interviews With Women Newspaper Columnists

Women Politicians and the Media

She Said What?: Interviews with Women Newspaper Columnists