The most definitive report ever on verdict effects, this book gives striking new evidence that media assessments of presidential debates sway voters. The authors conducted 2,350 surveys and extensive analysis of news reports to scrutinize the post-debate news of 1988. They also examined the effects of the attack ads used by Bush and Dukakis. They found that the news media consistently downplay debate content and instead emphasize their own views on candidate performance--media verdicts influence voters as much as the debates themselves.Extensive content analyses and more than 2,350 surveys were conducted to analyze media verdicts on the 1988 debates. The verdicts on Bush, Dukakis, Quayle, and Bentsen announced in post-debate newscasts are compared with those from debates in 1984, 1980 and 1976. The study finds that the news media consistently downplay debate content and instead emphasize their own views on candidate performance. These media verdicts influence voters as much as the debates themselves. The study also examines the effects of attack ads used by Bush and Dukakis, and finds that they backfired--network news probably rebroadcast more excerpts of attack ads in 1988 than ever before. Television journalists, the essays in this book show, have become increasingly less interested in how the debates served the information needs of the voters and increasingly more preoccupied with how they affected the ambitions of the candidates. A noticeable trend in 1988 was as the fall debates went on, voters' beliefs that further debates would be helpful to them went down. Another finding of the study deals with a huge tactical error that the League of Women Voters committed by simultaneously announcing its withdrawal and blasting the format and ground rules imposed on it by the Commission on Presidential Debates. Also, the spin doctors who continually spouted insider information during the 1988 campaign gained more legitimacy and impact than ever before--and had a very strong effect on American public affairs journalism. This intriguing book, which also provides policy recommendations for the debates, their sponsors, and the news media, is useful to journalists, researchers, and civic groups concerned with elections, government, campaign reform, and communications.

News Verdicts, the Debates, and Presidential Campaigns:

Reference

Rosenberg, William

Bernstein, James

Elliott, William

Lemert, James

Nestvold, Karl

Writing, Research & Publishing Guides

Praeger

EVIDENCE BASED MEDICINE is the bible of EBM. Known as the ultimate authority on the subject, this text was written by the foremost experts in the field. Instead of basing medical decisions on tradition, this resource teaches doctors how to integrate individual clinical expertise with the available external evidence from systematic research to provide patients with the best possible care. Readers will be taught how to ask, translate, critically appraise, and integrate clinical questions. The book is packaged with a FREE CD-ROM containing extended descriptions and sample web pages of several current evidence sources.
<li>New edition of fantastically successful book on EBM, written by the best-known authorities in the world.</li>Pocket introduction to a subject about which no modern doctor can afford to be ignorant.<li>Clear explanation of the central questions of EBM how to ask answerable clinical questions, how to translate them into effective searches for the best evidence, how to critically appraise that evidence for its validity and importance, and how to integrate it with patients values and preferences.</li>
<li>Now organised along the clinical perspectives of diagnosis, prognosis, therapy and the limitation of harm</li>New chapters on screening and guidelines<li>Chapters on evaluation and teaching rewritten and updated.</li>Now has accompanying CD ROM containing parallel cases from other specialties and other EBM resources. Spanish version also available, ISBN: 84-8174-511-1

Evidence-Based Medicine: How to Practice and Teach EBM

Richardson MD, W. Scott

Haynes MD, R. Brian

Sackett, David L.

Straus CM MD MSc FRCPC, Sharon E.

Encyclopedias & Subject Guides

Churchill/Livingstone

Based on the popular courses run by the Centre for Evidence-Based Medicine in Oxford, this workbook provides exercises suitable for researchers and students.

The Minor Illness Manual

Literature & Fiction

Badenoch, Douglas

Sackett, David

Straus, Sharon

Literary

CRC-Press

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Books by Rosenberg, William