Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.
The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.
Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.
Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

The End of Average: How We Succeed in a World That Values Sameness

Business & Money

Rose, Todd

Management & Leadership

HarperOne

The End of Average: Unlocking Our Potential by Embracing What Makes Us Different

For generations, we've been stuck with a cookie-cutter mold for success that requires us to be the same as everyone else, only better. This "standard formula" works for some people but leaves most of us feeling disengaged and frustrated. As much as we might dislike the standard formula, it seems like there's no other practical path to financial security and a fulfilling life. But what if there is? 
In the Dark Horse Project at the Harvard Graduate School of Education, bestselling author and acclaimed thought leader Todd Rose and neuroscientist Ogi Ogas studied women and men who achieved impressive success even though nobody saw them coming. Dark horses blaze their own trail to a life of happiness and prosperity. Yet what is so remarkable is that hidden inside their seemingly one-of-a-kind journeys are practical principles for achieving success that work for anyone, no matter who you are or what you hope to achieve. This mold-breaking approach doesn't depend on you SAT scores, who you know, or how much money you have. The secret is a mindset that can be expressed in plain English: Harness your individuality in the pursuit of fulfillment to achieve excellence. 
In Dark Horse, Rose and Ogas show how the four elements of the dark horse mindset empower you to consistently make the right choices that fit your unique interests, abilities, and circumstances and will guide you to a life of passion, purpose, and achievement.

Dark Horse: Achieving Success Through the Pursuit of Fulfillment

Ogas, Ogi

Business Culture

For generations, we've been stuck with a cookie-cutter mold for success that requires us to be the same as everyone else, only better. This "standard formula" works for some people but leaves most of us feeling disengaged and frustrated. As much as we might dislike the standard formula, it seems like there's no other practical path to financial security and a fulfilling life. But what if there is In the Dark Horse Project at the Harvard Graduate School of Education, bestselling author and acclaimed thought leader Todd Rose and neuroscientist Ogi Ogas studied women and men who achieved impressive success even though nobody saw them coming. Dark horses blaze their own trail to a life of happiness and prosperity. Yet what is so remarkable is that hidden inside their seemingly one-of-a-kind journeys are practical principles for achieving success that work for anyone, no matter who you are or what you hope to achieve. This mold-breaking approach doesn't depend on you SAT scores, who you know, or how much money you have. The secret is a mindset that can be expressed in plain English: Harness your individuality in the pursuit of fulfillment to achieve excellence. In Dark Horse, Rose and Ogas show how the four elements of the dark horse mindset empower you to consistently make the right choices that fit your unique interests, abilities, and circumstances and will guide you to a life of passion, purpose, and achievement.

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

Allen Lane.

Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

Review\nWall Street Journal Bestseller 
Publishers Weekly Bestseller\n“An illuminating analysis of why groups believe things their members don’t—and how we can fight groupthink. Move over, truthiness: Todd Rose is here with science and stories to help us rethink our questionable assumptions and abandon our inaccurate beliefs.” 
―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife\n“Rose explores the ways in which our tendency to mistake self-assurance for expertise, to base choices on what we think other people will choose, and to confuse a vocal fringe element for an actual majority cause us to make bad decisions. An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.”―Booklist\nPraise for Todd Rose:\n“Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world.”―Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals\n“An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.” 
―Booklist\n"Consistently mind-blowing!”―Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive\n“Our one-dimensional understanding of achievement—our search for the average score, average grade, average talent—has seriously underestimated human potential. This book is readable, enlightening, and way above average.”―Daniel H. Pink, New York Times bestselling author of To Sell Is Human and Drive\n“Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.”―Howard Gardner, author of Truth, Beauty, and Goodness Reframed\n"Readers will be moved to examine their own averagerian prejudices, most so ingrained as to be almost invisible, all worthy of review."―New York Times\n“Shatters our conventional notion of what success is and how to attain it.”―Amy Cuddy, New York Times bestselling author of Presence\nDrawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals. 
The desire to fit in is one of the most powerful, least understood forces in society. 
Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. 
The question is, Why do we keep believing the lies and hurting ourselves? 
Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment. 
**National Bestseller** 
**Wall Street Journal Bestseller** 
**Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science**

Health, Fitness & Dieting

Mental Health

Hachette Go

Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals. 
The desire to fit in is one of the most powerful, least understood forces in society. 
Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. 
The question is, Why do we keep believing the lies and hurting ourselves? 
Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment. 
**National Bestseller** 
**Wall Street Journal Bestseller** 
**Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science**

Combinando la ciencia y la historia con sus propias experiencias, Rose trae a la vida la historia sin narrar de cómo llegamos a aceptar la idea científicamente equivocada de que se pueden usar los promedios para entender a las personas, y ofrece una poderosa alternativa: los tres principios de individualidad. ¿Estás por encima del promedio? ¿Es tu hijo un estudiante de primer nivel? ¿Es tu empleado una persona introvertida o extrovertida? Todos los días se nos mide con la vara de los promedios; se nos juzga por lo cercanos o lejanos que estamos a ella. La suposición de que una medida que nos compara con el promedio, como los escalones en el desarrollo, las pruebas de personalidad, los resultados estandarizados de exámenes y las evaluaciones de desempeño, revela algo significativo en cuanto a nuestro potencial se encuentra tan grabado en nuestra conciencia, que pocas veces lo cuestionamos. Todd Rose nos dice que esa suposición es espectacular y científicamente, errónea. En este libro, Rose demuestra que nadie es promedio. Pero aunque sabemos que los seres humanos aprendemos y nos desarrollamos de maneras distintas, estos patrones exclusivos de conducta se pierden en nuestras escuelas y empresas, que han sido diseñadas alrededor de esa mítica «persona promedio». Durante más de un siglo, este modelo ha pasado por alto nuestra individualidad y ha sido incapaz de reconocer el talento. Ha llegado la hora de cambiar esa situación. Combinando la ciencia y la historia con sus propias experiencias, Rose trae a la vida la historia sin narrar de cómo llegamos a aceptar la idea científicamente equivocada de que se pueden usar los promedios para entender a las personas, y ofrece una poderosa alternativa: los tres principios de individualidad. El principio de la irregularidad (el talento nunca es unidimensional), el principio del contexto (los rasgos son un mito) y el principio de las sendas (todos andamos por el camino menos recorrido) nos ayudan a comprender nuestra verdadera exclusividad, y la de los demás, y cómo aprovechar al máximo nuestra individualidad para tener una ventaja en la vida. Are you above average? Is your child an A (or a C) student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we resemble it or how far we deviate from it. The assumption that metrics comparing us to an average—like development milestones, GPAs, personality assessments, standardized test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we rarely question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong. In The End of Average, Rose shows that no one is average. Not you. Not your kids. Not your employees or students. This isn’t hollow sloganeering— it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses, which have been designed around the mythical “average person.” For more than a century, this average-size-fits-all model has ignored our individuality and failed at recognizing talent. It’s time to change that.

Se acabó el promedio: Cómo tener éxito en un mundo que valora la uniformidad (Spanish Edition)

Personal Finance

HarperCollins Espanol

In the seventh grade, Todd Rose was suspended-not for the first time-for throwing six stink bombs at the blackboard, where his art teacher stood with his back to the class. At eighteen, he was a high school dropout, stocking shelves at a department store for $4.25 an hour. Today, Rose is a faculty member at the Harvard Graduate School of Education. Square Peg illuminates the struggles of millions of bright young children--and their frustrated parents and teachers--who are stuck in a one-size-fits-all school system that fails to approach the student as an individual. Rose shares his own incredible journey from troubled childhood to Harvard, seamlessly integrating cutting-edge research in neuroscience and psychology along with advances in the field of education, to ultimately provide a roadmap for parents and teachers of kids who are the casualties of America's antiquated school system. With a distinguished blend of humor, humility, and practical advice for nurturing children who are a poor fit in conventional schools, Square Peg is a game-changing manifesto that provides groundbreaking insight into how we can get the most out of all the students in our classrooms, and why today's dropouts could be tomorrow's innovators.

Square Peg: My Story and What It Means for Raising Innovators, Visionaries, and Out-of-the-Box Thinkers

Biographies & Memoirs

Community & Culture

Grand Central Publishing

In this ground-breaking book perfect for readers of The Power of Habit and Quiet, Harvard scientist Todd Rose shows how our one-size-fits-all world is actually one-size-fits-none.
Each of us knows we’re different. We’re a little taller or shorter than the average, our salary is a bit higher or lower than the average, and we wonder about who it is that is buying the average-priced home. All around us, we think, are the average people―with the average height, the average salary and the average house.
But the average doesn’t just influence how we see ourselves―our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Healthcare is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average―which means that our society built for everyone is actually serving no one.
In the 1950s, the American Air Force found itself with a massive problem―performance in expensive, custom-made planes was suffering terribly, with crashes peaking at seventeen in a single day. Since the state-of-the-art planes they were flying had been meticulously crafted to fit the average pilot, pilot error was assumed to be at fault. Until, that is, the Air Force investigated just how many of their pilots were actually average. The shocking answer: out of thousands of active-duty ?pilots, exactly zero were average. Not one. This discovery led to simple solutions (like adjustable seats) that dramatically reduced accidents, improved performance, and expanded the pool of potential pilots. It also led to a huge change in thinking: planes didn’t need to be designed for everyone―they needed to be designed so they could adapt to suit the individual flying them.
The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive. Using principles from The Science of the Individual, it shows how we can break down the average to create individualized success that benefits everyone in the long run. It’s time we stopped settling for average, and in The End of Average, Todd Rose will show you how.

Psychology & Counseling

HarperCollins, Publishers

See the best price to sell, buy, or rent books by Rose, Todd. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rose, Todd

See the best price to sell, buy, or rent books by Rose, Todd. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The End of Average: How We Succeed in a World That Values Sameness

The End of Average: Unlocking Our Potential by Embracing What Makes Us Different

Dark Horse: Achieving Success Through the Pursuit of Fulfillment

Dark Horse: Achieving Success Through the Pursuit of Fulfillment

The End of Average: How We Succeed in a World That Values Sameness

Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

Se acabó el promedio: Cómo tener éxito en un mundo que valora la uniformidad (Spanish Edition)

Square Peg: My Story and What It Means for Raising Innovators, Visionaries, and Out-of-the-Box Thinkers

The End of Average: How We Succeed in a World That Values Sameness