Contemporary Marketing Research

Business & Money

Carl D. McDaniel

Roger H. Gates

Management & Leadership

Thomson/South-Western

Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

Marketing Research: The Impact of the Internet

Marketing & Sales

John Wiley&Sons, Inc.

See the best price to sell, buy, or rent books by Roger H. Gates. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roger H. Gates