Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: 
<ul>
<li>Determine business requirements</li> </ul>
<ul>
<li>Build your vision</li> </ul>
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<li>Design content that adapts to any device</li> </ul>
<ul>
<li>Develop content models, metadata, and workflow</li> </ul>
<ul>
<li>Put content governance in place</li> </ul>
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<li>Adapt to new and changed roles</li> </ul>
<ul>
<li>Identify tools requirements</li> </ul>With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)

Business & Money

Rockley, Ann

Cooper, Charles

Management & Leadership

New Riders

If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you. This book covers everything you need to know about DITA.

DITA 101

Computers & Technology

Manning, Steve

Databases & Big Data

lulu.com

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

Managing Enterprise Content: A Unified Content Strategy

Kostur, Pamela

Web Development & Design

New Riders Pub

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Intelligent Content: A Primer

Abel, Scott

Marketing & Sales

XML Press

See the best price to sell, buy, or rent books by Rockley, Ann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rockley, Ann