<p>Critical linguistics, inaugurated in 1979 with the publication of "Language as Ideology", has been widely influential and successful in documenting the detail of the connection of linguistic and social practices. Even now "Language as Ideology" provides the most detailed theoretical account of the operation of power and ideology in all aspects of text. This new edition presents, in a major new chapter, the advances made in the field of critical language study; and it gives an account of the authors' current position through a detailed analysis and theoretical discussion of a related set of texts. It poses their views on the necessary directions for critical language studies.</p>

Language as Ideology (Politics of Language)

Literature & Fiction

Gunther Kress

Robert Hodge

History & Criticism

Routledge

"Social Semiotics" is a textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life. Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analyzing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting an assessment of different perspectives, Hodge and Kress also develop their own approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class. "Social Semiotics" is illustrated with examples and written in a way which does not presuppose prior knowledge of the field.

Social semiotics

Polity Press

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Books by Robert Hodge