The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Strategic Management of Technology and Innovation

Steven C. Wheelwright

ROBERT A. BURGELMAN

Business & Money

McGraw/Hill/Irwin

The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation &amp; technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.

Management & Leadership

McGraw-Hill/Higher Education

McGraw=Hill

Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.

Irwin/McGraw/Hill

Strategic Dynamics: Concepts and Cases, by Burgelman, Grove, and Meza offers unique and valuable insight into strategy making for companies in information technology-driven industries. It is the product of over twelve years of teaching and research based on a unique combination of academic (Stanford’s Robert Burgelman) and industry (Intel’s Andy Grove) experience. The key themes and conceptual frameworks discussed in this book, along with its case studies and industry notes, provide instructors and students with a more complete viewpoint on the dynamic interactions of companies within industries and between industries than is typically found in books on strategy and technology strategy.

Strategic Dynamics: Concepts and Cases

Philip E. Meza

Andrew S. Grove

This text features offers rich exposure to the management of innovation. It integrates technological strategy, new product development, and corporate entrepreneurship and innovation. The book is based on case studies and readings with brief, transitional text.

CRC-Press

The market leading text for a course in technology and innovation. This text covers the latest research and combines this material with cases from Harvard and Stanford

Reference

Richard D.Irwin

See the best price to sell, buy, or rent books by ROBERT A. BURGELMAN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ROBERT A. BURGELMAN

See the best price to sell, buy, or rent books by ROBERT A. BURGELMAN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

Strategic Dynamics: Concepts and Cases

Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation