Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. “In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.

MBA in a Book: Mastering Business with Attitude

Business & Money

Rifkin, Glenn

Kurtzman, Joel

Griffith, Victoria

Job Hunting & Careers

Crown Currency

A Thousand Tribes: How Technology Unites People in Great Companies

Lissak, Robin

BAILEY, George

Management & Leadership

John Wiley&Sons, Inc.

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses <ul>
<li>General Electric Plastics</li> <li>Enron</li> <li>Victoria's Secret</li> <li>Nortel Networks</li> <li>David Bowie (DavidBowie.com)</li> <li>General Motors</li> <li>Southwest</li> <li>Airlines</li> <li>Progressive</li> <li>Staples</li> </ul>
"The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime." —James Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how." —Shailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap." —Michael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules." —George Conrades, CEO, Akamai

Radical E : From GE to Enron Lessons on How to Rule the Web

wiley

In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies and spiritual business leaders. The CEO and the Monk is one such compelling story, the story of KeySpan, the nation?s fifth largest energy giant and a profitable, Fortune 500 company, and the two KeySpan executives?one a former monk?whose unique working relationship is based on something as simple and powerful as "doing the right thing." This isn?t yet another prescriptive business guide written by breathless consultants. It is a story about a real business and how two unusual and dedicated humanists can keep their eyes on profits and ethics at the same time.

The CEO and the Monk: One Company's Journey to Profit and Purpose

Moore, Kenny

Catell, Robert B.

Biography & History

The best minds in business—at your service MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty. • And much more.

MBA in a Box: Practical Ideas from the Best Brains in Business

Crown Business

"Radical Marketing" is a fresh approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and Glenn Rifkin, a veteran business writer for the "New York Times," identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders. Just what do these organizations have in common? Each is in tune emotionally with their customer base - allowing them to glean superior marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture - growth and expansionthan on short term profits. And, despite their current success, each started out with little more than a passion for their product, forcing them to do things more cheaply and creatively.

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Biographies & Memoirs

Hill, Sam

Professionals & Academics

Diane Pub Co.

The first full-length portrait of Olsen and his company describes the hectic pace of DEC's growth; the engineers' revolt that led to the formation of Data General; the loss of the personal computer market to IBM and Apple; and Wall Street's call for the ouster of Ken Olsen in 1983.

The Ultimate Entrepreneur: The Story of Ken Olsen and Digital Equipment Corporation

Harrar, George

Contemporary Books

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.
In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

Harper Business

In this unique collection, Glenn Rifkin, author, journalist and columnist, offers a series of his essays compiled from years of writing for the Concord, (Mass.) Journal, the local newspaper. Writing about the ties that bind a father to his son, a second marriage, new stepchildren, politics, spirituality, friends and characters who populate a special small town, Rifkin captures the feelings of life in a trying and challenging time. It is a mixture of humor, joy, sadness and insight into the lives we live today.

Thoreau's Backyard

Literature & Fiction

Literary

Windingwood Pr

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Books by Rifkin, Glenn