The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

La Guerra Del Marketing Edicion 20 Aniv (Spanish Edition)

Business & Money

Ries-Trout, Al

Marketing & Sales

McGraw-Hill Interamericana Editores S.A. de C.V.

See the best price to sell, buy, or rent books by Ries-Trout, Al. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ries-Trout, Al

See the best price to sell, buy, or rent books by Ries-Trout, Al. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

La Guerra Del Marketing Edicion 20 Aniv (Spanish Edition)