There is a difference between the profession of accounting and the business of accounting. The profession of accounting is the deliverables: preparing P&amp;L statements; end of year reports or cash flow forecasts. The business of accounting encompasses the deliverables as well as finance and marketing. Success in the profession of accounting makes you a good employee. But success as the owner or a partner in an accounting firm requires a sound understanding of the business of accounting. This book teaches you how to succeed in the business of accounting. The core theme is how to attract and retain clients. Without clients, you do not have a business. But client attraction is an essential skill that most accountants lack. At the end of this book, you will no longer view client attraction as a chore to avoid. More importantly you will learn how to retain the clients you attract to your firm. Furthermore, you will learn a critical skill most accountants lack - How to grow your firm. The large majority of accounting firms remain small for years because their owners and partners do not know how to grow their firm. This book will show you how to effectively manage your firm; attract new clients and grow exponentially.

How to Effectively Market and Manage an Accounting Firm

Business & Money

Richards, Romeo

Management & Leadership

CreateSpace Independent Publishing Platform

There is a difference between the profession of law and the business of law. The profession of law is the deliverables: defending a client in court; preparing legal briefs or seeing to contracts on behalf of clients. The business of law encompasses the deliverables as well as finance and marketing. Success in the profession of law will make you a good employee. But to succeed as the owner or a partner in a law firm requires a sound understanding of the business of law. This book teaches you how to succeed in the business of law. The core theme is how to attract and retain clients. Without clients, you do not have a business. But client attraction is a skill most lawyers lack. At the end of this book, you will no longer view client attraction as a chore to avoid. More importantly you will learn how to retain the clients you attract to your firm. Furthermore, you will learn a critical skill most lawyers lack - How to grow your firm. The large majority of law firms remain small for years because their owners and partners do not know how to grow their firm. This book will show you how to effectively manage your firm; attract new clients and grow exponentially.

How to Effectively Market and Manage a Law Firm

Business Development & Entrepreneurship

There is a difference between the profession of medicine and the business of medicine. The profession of medicine is the deliverables: treating patients or giving prescriptions. The business of medicine encompasses the deliverables as well as finance and marketing. Success in the profession of medicine will make you a good employee. But to succeed as the owner of a private medical practice requires a sound understanding of the business of medicine. This book teaches you how to succeed in the business of medicine. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most doctors lack, or take for granted. At the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn a critical skill most doctors lack - the ability to grow a practice. The large majority of private medical practices remain small for years because their owners do not know how to grow their practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.

How to Effectively Market and Manage a Private Medical Practice

There is a difference between the profession of dentistry and the business of dentistry. The profession of dentistry is the deliverables: extracting teeth, filling or root canal treatment.The business of dentistry encompasses the deliverables as well as finance and marketing. Success in the profession of dentistry will make you a good employee. But to succeed as the owner of a dental practice requires a sound understanding of the business of dentistry.This book teaches you how to succeed in the business of dentistry. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most dentists lack.By the time you get to the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice.Furthermore, you will learn the critical skill most dentists lack - the ability to grow a practice. The large majority of dental practices remain small for years because their owners do not know how to grow a practice.This book will show you how to effectively manage your practice; attract new patients and grow exponentially.

How to Effectively Market and Manage a Dental Practice

• Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? • Why do shoppers choose one retail store over the other? • What can you do to make your store the shoppers’ choice? ***You might be wondering if this book is so good why I am selling it for this ridiculous amount. In the spirit of openness, it’s because I need some reviews. The price will surely be increase later. Dear Friend, Why should you read this book when there are literally thousands of visual merchandise display books on the market? Let me use a story to answer you… During my research for this book, I visited Harrods. Harrods attracts royalties, A-list Hollywood stars, heads of states and the “who is who” from around the world. So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus… Why is it that the same bus… In the same packaging… Probably made in the same factory in China… By the same people…sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me… But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about. The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school… The price of a product is determined by: • Who is buying • How much they are willing to pay • How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them. Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them. This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people. Your visual merchandise display has to speak to your target market as they walk pass your store. In the Visual Merchandise Display, I teach you how to create attractive visual merchandise displays that attract your ideal customers. The aim of a good visual merchandise display is to: • Attract shoppers as they pass by a retail store • Entice them to enter the store • Retain them for long in the store • Persuade them to buy At the end of this book, you will learn how to create a visual display that attracts your desired customers. Download or order your copy now! This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo P.S. The price will increase soon As a token of my appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email:info@theprofitexperts.co.uk or call +447855049508

Visual Merchandise Display

Marketing & Sales

• Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? • Why do shoppers choose one retail store over the other? • What can you do to make your store the shoppers’ choice? ***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it’s because I need some reviews. Dear Friend, Why should you read this book when there are literally thousands book on store design and visual merchandise display on the market? Let me use a story to answer you… During my research for this book, I visited Harrods. Harrods attracts royalties, A-list Hollywood stars, heads of states and the “who is who” from around the world. So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus… Why is it that the same bus… In the same packaging… Probably made in the same factory in China… By the same people…sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me… But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about. The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school… The price of a product is determined by: • Who is buying • How much they are willing to pay • How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them. Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them. This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people. Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers. The aim of a good store design and visual merchandise display is to: • Attract shoppers as they pass by a retail store • Entice them to enter the store • Retain them for long in the store • Persuade them to buy At the end of this book, you will learn how to achieve the above in your store. Download or order your copy now! This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo P.S. The workbook is a component of the ‘How to Increase Retails Sales’ home study course, containing 7 DVDs &amp; 7 audio CDs, also on sales on Amazon see link: http://www.amazon.co.uk/gp/product/B00NWZZT1A

How to Increase Retail Sales with Store Design and Visual Merchandise Display

In 2004 I established my private security firm. Almost a year after my establishment I was unable to get a single client. By mid-2005, I got my first two clients. Then the floodgate opened. By 2006 I could count the likes of British Telecom (BT), BSkyB, Nike, Renault, BMW, Channel 4 News, Rebina and 02 Telephone Company as my clients. In March 2006 I got a nationwide contract that saw us servicing the Ministry of Defence, many NHS hospitals and the most prestigious offices and apartment buildings in many cities across the UK. Then like those contracts fell into my lap, they began to disappear one by one and by the time the 2008 recession hit, I had lost all but two of my clients. So how did I move from having no clients to lots of clients then losing almost all of them in the space of two years? Like me at the time, many private security companies are struggling to attract clients. Worse than the struggle to attract clients, many security companies struggle to retain clients when they acquire them. This book is based upon two premises: • How to attract private security clients • How to retain those clients If I knew the things written in this book back then, with all of those big name clients, I would have been a multibillionaire by now. I made very costly mistakes because I lack these information. My aim in this book is to share with you my victories and my mistakes. So that you learn from the things I did right and implement them in your private security firm and also learn the things I did wrong so that you do not repeat them.

How to Effectively Market and Manage a Private Security Firm

Why should you read this book when there are literally thousands of books on the market about increasing retail sales? If you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job. Picture this right… When he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth most profitable business in the UK. At the end of his three years reign, Tesco’s market share shrunk to 28.9% while in the same period, Aldi doubled in size to 4.7% and Lidl increased its market share from 2.5% to 3.6%. So, what did Tesco do wrong under Mr. Clarke’s stewardship that Aldi and Lidl got right? Once upon a time, Marks & Spencer was the biggest dog in the UK’s fashion kennel. Currently, Marks & Spencer is struggling while it embattled CEO cling on despite repeated calls for his head. What took Marks & Spencer from a retail phenomenon to a basket case? Lingerie retailer La Senza has gone bust for the second time in two and the half years. Their CEO blamed difficult trading conditions. Is Victoria Secret trading in different trading conditions to that of La Senza? These are some of the questions answered in this workbook. Harrods is not the favourite shopping place for the rich and famous just by accident. Richer Sound does not have the highest sales per m2 than any retailer in the world by default. Next retail profit did not surpass Marks & Spencer by luck. Neither is Holland & Barrett, the second most profitable business in the UK, by divine intervention. Those retailers deliberately engineered their success. The strategies and tactics used by those successful retailers can be replicated by any other retailer to increase their store sales. For example, Sir Terry Leahy’s transformation of Tesco into the second most profitable retailer in the world was deliberately designed from the very first day he took over Tesco. There is a direct correlation between Richer Sound’s knowledgeable staff and its highest sales per m2. Marks & Spencer’s current woe is directly linked to the fact that its clothing lines look as they were designed by blind fashion designers. You will think La Senza’s lingerie were designed by ten people with different multiple personality disorder. There is a formula for retail success and/or failure. That formula is what you will learn after reading ‘How to Increase Retail Sales, with Store Design, Visual Merchandising Display & Retail Loss Prevention’ workbook. What I learnt from studying the most successful retailers is, there are three fundamental questions requiring answer by retailers in order to increase sales: • Who are we selling to? • What are we selling to them? • How are we selling to them? Why are those three questions imperative to increasing retail sales? Increasing retail sales requires: • A beautiful store design • An attractive visual merchandise display • An effective loss prevention strategy You cannot design a beautiful retail store, neither create an attractive visual merchandising display without first identifying who you are designing the store or creating the display for. And to increase sales without stemming profit draining activities is false economy. In ‘How to Increase Retail Sales’ workbook, I walk you through the process of: • Designing a beautiful retail store • Creating an attractive visual merchandising display • Creating an effective retail loss prevention strategy that reduces your shrinkage by 84% resulting in 51% profit increase You will learn how to: • Attract customers • Retain them for long in the store • Persuade them to buy • Trigger repeat purchase

How to Increase Retail Sales: Workbook

Two immigrants arrived in Germany on the same day.  With no knowledge of German, no technical skills and no work permit, they decided to find the only job they could easily do without the requirement for any of those: panhandling.  In the morning, they rose early, walked towards the city centre to start their job. In the evening, they returned to their bedroom, which at the time was under the bridge. They just spread a cardboard on the bear floor and slept. Luckily, for them, it was summer so the temperature did not drop at night. After two weeks, one of them had enough money to rent a room. Six week later, he was able to rent an apartment and after another month, he bought a car. Meanwhile, his friend could hardly scrape together enough money to buy food.  The more successful one was the one now feeding, clothing and lodging him. The less successful one was very puzzled by these events.  He could not understand what was going on. He did not notice his more successful friend doing anything different. They panhandled in the same area; woke up the same time, started work together and left work at the same time. After months of silence, one night on their way home, he decided to confront his more successful friend. He said to him, ‘ mate, we both came into this country on the same day, we are both doing the same thing from the same spot, why is it that you are so successful and I am still struggling even buy food? His friend smiled and ask him, show me your sign.  His sign read: ‘I recently arrived in Germany, I am homeless and starving, can you help me?’ And the more successful one said now see my sign.  His sign read: ‘I only need ten euro to complete my transport fair to leave Germany’.  Knowing something about Germans relationship with foreigners, some people were even giving him twenty euros to ensure he left their country pronto. So he went on to explain to him that the Germans are not so thrilled with foreigners coming to their country.  So informing them that you just arrived in their country will not make them terribly pleased and be predisposed to helping you. The fact that he said he wanted to leave their country, made them very pleased, therefore willing to help him.  (Let me make a disclaimer here, this is not a political statement against the Germans, I am only using this for illustrative purposes). Everyone ones favourite radio station is: what’s in it for me? Therefore, when you sit to create a marketing campaign, the question you need to be asking yourself is, what’s in it for my prospect? How will my product or service make my prospects’ life better? The majority of marketing campaigns fail because businesses fail to answer this simple but essential question. The value preposition of many businesses contains only information of what their product or service will do for their customers and nothing relating to the actual benefit the customer will derive from using their product or service.  Marketing is about communicating what’s in it for your prospect. However, effective marketing is communicating what your product or service will do for your prospect. What the immigrant communicated to the German was ‘I want to leave your country.’ He understood very well that Germans will prefer every foreigner to leave their country. So he tapped into that emotion knowing how good it will make them feel if he left their country. Does your marketing message communicate the deeper meaning of your product or service to your prospects? If your answer is no to these questions, then you have made the right decision to invest in this workbook. This workbook contains a step-by-step process for crafting an effective marketing message that pierces through the heart of your prospects the moment they see it. This is the only marketing book that shares with readers strategies for crafting an effective marketing message, identifying your target market and choosing the right marketing channel.

How to Effectively Attract & Retain Customers: Including Strategies for the Effective Use of New Marketing Media

Reimagining Healthcare: Healthcare Reform In The Aftermath Of Coronavirus

Health, Fitness & Dieting

The Business Education Center

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