Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

<p>Offering a common language, better processes, and a set of practical tools, <i>Convergence Marketing</i> is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.</p>

Business & Money

Richard G. Rosen

Marketing & Sales

wiley

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Books by Richard G. Rosen

See the best price to sell, buy, or rent books by Richard G. Rosen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits