Word 2000: The Complete Reference

Explains how to customize Word, import data from other Office applications, develop Web pages, create templates, and generate form letters

Computers & Technology

Weverka, Peter

Reid, David A.

Software

McGraw-Hill/Osborne Media

The Sales Presentation Manual: Role Playing for Sales Effectiveness

Business & Money

West Group

Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)

Get a thorough review of vital research issues!  Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual.  Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing).  The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including:  business marketing strategy  organizational buying behavior and purchasing management  business marketing research methodology  products/services  pricing management issues  distribution/logistics and supply chain management  promotion  Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Plank, Richard E.

Lichtenthal, J David

Economics

Routledge

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: 
<ul>
<li> business marketing strategy </li>
<li> organizational buying behavior and purchasing management </li>
<li> business marketing research methodology </li>
<li> products/services </li>
<li> pricing management issues </li>
<li> distribution/logistics and supply chain management </li>
<li> promotion </li>
</ul> Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Proof in Mathematics Education: Research, Learning and Teaching

Research on teaching and learning proof and proving has expanded in recent decades. This reflects the growth of mathematics education research in general, but also an increased emphasis on proof in mathematics education. This development is a welcome one for those interested in the topic, but also poses a challenge, especially to teachers and new scholars. It has become more and more difficult to get an overview of the field and to identify the key concepts used in research on proof and proving. This book is intended to help teachers, researchers and graduate students to overcome the difficulty of getting an overview of research on proof and proving. It reviews the key findings and concepts in research on proof and proving, and embeds them in a contextual frame that allows the reader to make sense of the sometimes contradictory statements found in the literature. It also provides examples from current research that explore how larger patterns in reasoning and argumentation provide insight into teaching and learning.

Science & Math

Knipping, Christine

Mathematics

Brill Academic Pub

Research on teaching and learning proof and proving has expanded in recent decades. This reflects the growth of mathematics education research in general, but also an increased emphasis on proof in mathematics education. This development is a welcome one for those interested in the topic, but also poses a challenge, especially to teachers and new scholars. It has become more and more difficult to get an overview of the field and to identify the key concepts used in research on proof and proving.  This book is intended to help teachers, researchers and graduate students to overcome the difficulty of getting an overview of research on proof and proving. It reviews the key findings and concepts in research on proof and proving, and embeds them in a contextual frame that allows the reader to make sense of the sometimes contradictory statements found in the literature. It also provides examples from current research that explore how larger patterns in reasoning and argumentation provide insight into teaching and learning.

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Books by Reid, David A.