Communication Research: Strategies And Sources International Edition 7th Edition

Rebecca B. Rubin

Alan M. Rubin

Paul M. Haridakis

Wadsworth

<p>An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title. <br></p>

Communication Research Measures: A Sourcebook

Politics & Social Sciences

Philip Palmgreen

Howard E. Sypher

Social Sciences

The Guilford Press

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Books by Rebecca B. Rubin