This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.

Introduction to E-commerce

Rayport,Jeffrey

Jaworski,Bernard

Business & Money

McGraw-Hill Education - Europe

Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation. 
e-Commerce presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate the decision-making process for formulating e-commerce enterprise strategy. The text progresses from framing market opportunities to a discussion of New Economy business models, customer interfaces, and communication and branding issues through to implementation, evaluation, and valuation of the online enterprise. 
The textbook and companion casebook, E-Commerce and Cases in E-Commerce, are the first volumes produced for the McGraw-Hill/MarketspaceU learning series on e-commerce. McGraw-Hill/MarketspaceU have formed an alliance to develop and deliver exceptional higher education teaching materials on the latest business practices and theories by leading thinkers in the field of e-commerce. McGraw-Hill/MarketspaceU aim to equip present and future executives, managers, and strategists in becoming successful creators of value in the new economy. To accomplish this goal the alliance offers a multi-media suite of cutting-edge tools to help navigate the world of e-commerce. These tools include E-Commerce and Cases in E-Commerce, MarketspaceU.com, the McGraw-Hill Online Learning Center (OLC), and the McGraw-Hill E-Business Power Web. 
MarketspaceU is part of Marketspace, a Monitor Group company. Monitor Group is a family of professional services firms linked by shared ownership, management philosophy and assets. Monitor’s roots can be traced back to the Harvard Business School – where a number of its founders studied and taught in the 1980s. Marketspace was founded in 1998. Jeffrey Rayport and Bernie Jaworski (two of its founders) are the principal authors of the first books produced by the McGraw-Hill/MarketspaceU alliance. 
e-Commerce has already received early critical acclaim from academic and Internet business leaders: 
“Rayport and Jaworski have defined the ‘space’. e-Commerce is a primary weapon in the e-business frontier. Do not let your competitors read this book--buy every copy…” Jeff Taylor, Founder and CEO, Monster.com 
“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.” Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University 
“e-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs.” John Quelch, Dean, London Business School 
“This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content.” Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School

E-Commerce

Jaworski, Bernard J.

Rayport, Jeffrey F.

Marketing & Sales

McGraw/Hill/Irwin

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Cases in E-Commerce

This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Introduction to e-Commerce

Computers & Technology

Inc., Breakaway Solutions

Inc.

Internet & Social Media

Introduction to E-Commerce

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a �Principles of Marketing� that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the �strategy� parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the �core� discipline prefer this book over �technology-oriented� e-commerce books. . Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb

How to engage consumers in a demand-scarce world flooded with ubiquitous, fragmented media In the golden age of advertising and marketing, families would gather around the television to watch one of just a few available channels, a captive audience to the big brands that paid to reach out to them. There was no remote control and no way to fast-forward through those advertisements. Today, media gather around us--on television, but also via mobile devices, websites, email, and social networking. No longer are consumers captive to advertisers. Instead, advertisers are captives to fickle consumers, fighting over limited time, attention, and purchasing power. In Embedded Marketing, Jeffrey Rayport argues that the famous marketing framework of the Four P's--Product, Price, Promotion, and Place--is no longer a framework for success in this new marketing landscape. Effective marketing is no longer about figuring out where and when consumers are available to receive brand messaging, but rather figuring out how to make your brand an invited guest in domains already controlled by customers. As a result, marketers must engage consumers in the four primary spheres they inhabit--public, social, tribal or familial, and psychological. Embedded Marketing shows marketers how to deploy programs and campaigns mapped to these spheres, creating more relevant and engaging marketing messages. <ul> <li>Offers updated marketing principles that can engage customers even in demand-scarce world of fragmented media</li> <li>Includes powerful insights on current consumer habits and how media and marketing must adapt to fit them</li> <li>Written by a marketing strategy consultant and former Harvard Business School professor who taught the first e-commerce course in the United States</li> </ul> Marketing has changed, as have consumers. Embedded Marketing offers an update on marketing practices that will unlock scarce consumer time, attention, and dollars.

Embedded Marketing: Creating Value for Consumers in Their World (Not Yours)

Jossey-Bass

See the best price to sell, buy, or rent books by Rayport,Jeffrey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rayport,Jeffrey

See the best price to sell, buy, or rent books by Rayport,Jeffrey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Introduction to E-commerce

E-Commerce

Cases in E-Commerce

Introduction to e-Commerce

Introduction to e-Commerce

Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb

Embedded Marketing: Creating Value for Consumers in Their World (Not Yours)