Argues that customer service can be a competitive edge, and offers advice on impressing customers and winning their loyalty

Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business

Raphel, Murray

Raphel, Neil

HarperBusiness

Complete loyalty marketing refernce book for the supermarket industry. Includes: Theory, Practice, Interviews with Experts and 350 company descriptions of loyalty suppliers including hardware, software, marketing and in-store companies. Includes 16 color pages with examples of loyalty marketing programs. 8 1/2" x 11".

Loyalty Marketing Resource Book

Business & Money

Raye, Janis

Marketing & Sales

Brigantine Media

Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever

The Complete Idiot's Guide to Winning Customer Loyalty

Processes & Infrastructure

Alpha

It's all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide(r) to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses provide practical, hands on Advice

The Complete Idiot's Guide to a Successful Family Business

Family Firm Institute, Inc.

Business Development & Entrepreneurship

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Books by Raphel, Neil