<p>Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.</p>

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

Business & Money

Timacheff, Serge

Rand, Douglas E.

Skills

McGraw=Hill

See the best price to sell, buy, or rent books by Rand, Douglas E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rand, Douglas E.

See the best price to sell, buy, or rent books by Rand, Douglas E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand