<p>Every business analyst, academic, and critic has a theory for why a company succeeds or fails. But the most important lessons and the best battle stories come from the entrepreneurs themselves—the leaders on the frontline who fight day-in and day-out to make their companies flourish while others crumble to dust.<br><br><br>In <b><i>Lessons from the E-Front,</i></b> successful entrepreneur and business commentator Matthew W. Ragas interviews 50 of today's top business leaders from leading high-tech companies and uncovers their hard-won wisdom. With over 1,000 years of combined business experience, these warriors tell you how they survived the technological maelstrom, weathered defeats in the marketplace, and thrived on their victories. Forget the New Economy. Ignore the hype, spin, and bull. The invaluable lessons and priceless wisdom in this book reveal the gritty strategies necessary to build a sound enterprise.<br><br><br>Each engrossing chapter illuminates a specific issue every company and entrepreneur must consider. Through the needle-sharp questions, candid answers, and poignant commentary, you'll discover how to:<br><br>• Develop a killer new product or service<br>• Create a bulletproof brand image<br>• Master the art of targeted marketing<br>• Understand where the marketplace is headed<br>• And much, much more<br><br><br>If you want to learn what the Internet shakeout really means and how your business can benefit from it, this book is for you.</p>

Lessons from the E-Front : 50 Top Business Leaders Reveal Their Hard-Won Wisdom About Building a Successful High-Tech Enterprise

Business & Money

Ragas, Matthew W

Management & Leadership

Prima Lifestyles

Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands

<p>The most successful communication professionals are no longer just communication experts they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.<br><br><i>Mastering Business</i> provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.<br><br><br> This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today s most well-known brands and organizations.</p>

Emerald Publishing

Business Acumen for Strategic Communicators: The Workbook

Culp, Ron

Emerald Publishing Limited

<p>Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? &nbsp; <div><br /></div> <div><i>Business Acumen for Strategic Communicators</i>is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.&nbsp;</div> <div><br /></div> <div>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</div></p>

Business Acumen for Strategic Communicators: A Primer

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