<p>Of all the intangible assets, trade secrets are the most valuable and the most intangible of all. Their existence depends entirely on the standard of care applied by the information owner. Failure to meet this standard of care can result in the loss of the company's entire portfolio of trade secrets without any legal recourse. Trade Secret Asset Management provides essential understanding of the legal, security, and accounting issues surrounding trade secret assets. The legal discussion includes the definition of trade secrets, their importance to the corporation, and the manner in which they are defended or lost. Security issues include protecting trade secrets against insider and outsider theft, and the often neglected issue of inbound security. The accounting section details the processes of inventory, identification, valuation, and reporting of trade secrets, and concludes with a discussion of new corporate responsibilities for trade secret assets under the Sarbanes-Oxley Act. From the 120-year-old formula for Coca-Cola to yesterday's enhancements to Google's search technology, trade secrets drive the competitive advantage and shareholder value of today's corporations. Trade Secret Asset Management is the only book written for the executive suite that provides the knowledge and understanding required to take maximum advantage of the corporation's most valuable property-its trade secrets.</p>

Trade Secret Asset Management: An Executive's Guide to Information Asset Management, Including Sarbanes-oxley Accounting Requirements for Trade Secrets

R. Mark Halligan and Richard F. Weyand

Intellectual Property

Aspatore Books

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Books by R. Mark Halligan and Richard F. Weyand

See the best price to sell, buy, or rent books by R. Mark Halligan and Richard F. Weyand. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Trade Secret Asset Management: An Executive's Guide to Information Asset Management, Including Sarbanes-oxley Accounting Requirements for Trade Secrets