The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: <ul>
<li>Family planning ― Basic ideas and a few tools that will help one get organized</li>
<li>Conception and gestation ― Step-by-step instructions to move from assumptions to completed personas</li>
<li>Birth and maturation ― Strategic techniques to get the right information about ones personas out to ones your teammates at the right time</li>
<li>Adulthood ― Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle</li>
<li>Lifetime achievement and retirement ― Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one</li>
</ul>

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Computers & Technology

Adlin, Tamara

Pruitt, John

Computer Science

Morgan Kaufmann

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers.

The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies)

Tell It True

An African American serviceman is gunned down on a rural Georgia road in July 1964. This shocking murder ensnares a wide range of characters including the journalists who cover it, the lawmen who must solve it, the civil rights leaders who capitalize upon it, the politicians who exploit it, and the Atlanta magnate who fears its impact on the New South image he desperately wants to protect. TV news cameraman Gil Matthews and AP reporter Mindy Williams team up to follow the twists and turns of the murder investigation as rural, state, and federal lawmen clash, a civil rights leader fends off a black power challenger, and voters take sides in a governor's race pitting virulent racist Roscoe Pike against moderate underdog Harrison Parker. Focusing on the challenges faced by journalists as they covered a societal revolution and brought the dramatic and sometimes violent scenes to TV screens around the world, TELL IT TRUE takes us to a time when the future of the South hung in the balance.

Tell It True: A Novel

Literature & Fiction

Genre Fiction

Mercer Univ Pr

An African American serviceman is gunned down on a rural Georgia road in July 1964. This shocking murder ensnares a wide range of characters including the journalists who cover it, the lawmen who must solve it, the civil rights leaders who capitalize upon it, the politicians who exploit it, and the Atlanta magnate who fears its impact on the New South image he desperately wants to protect. TV news cameraman Gil Matthews and AP reporter Mindy Williams team up to follow the twists and turns of the murder investigation as rural, state, and federal lawmen clash, a civil rights leader fends off a black power challenger, and voters take sides in a governor's race pitting virulent racist Roscoe Pike against moderate underdog Harrison Parker. Focusing on the challenges faced by journalists as they covered a societal revolution and brought the dramatic and sometimes violent scenes to television screens around the world night after night, TELL IT TRUE takes us to a time when the future of the South hung in the balance. Readers will no doubt recognize that many of those same troubles are still with us today. Veteran journalist John Pruitt bases the story on his experiences over fifty years as a television news reporter and anchor in Atlanta, Georgia. "There were many momentous stories I covered during my career," says Pruitt, "but none equaled the magnitude of the struggles for racial equality in the South."

God's Promises: A Study of Bible Prophesy from Genesis to Revelation

Religion & Spirituality

Christian Books & Bibles

Independently published

A Plan For The Future: An Academic Project for the School For a Successful Career

Business & Money

Job Hunting & Careers

Expresso Publishing

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Books by Pruitt, John