Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively : The Age of Surveillance Capitalism [Hardcover], Hooked [Hardcover], Zero To One Notes 3 Books Collection Set: The Age of Surveillance Capitalism: The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Hooked: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Zero to One Notes: The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

The Age of Surveillance Capitalism , Hooked , Zero To One Notes 3 Books Collection Set

Professor Shoshana Zuboff

Profile Books/Portfolio Penguin/Virgin Books

The Age of Surveillance Capitalism, Algorithms To Live By, The Courage To Be Disliked 3 Books Collection Set

Politics & Social Sciences

Fumitake Koga, Ichiro Kishimi

Tom Griffiths Brian Christian

Sociology

Profile Books/William Collins/Allen & Unwin

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Books by Professor Shoshana Zuboff