Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism Promotion and Power: Creating Images, Creating Identities

Business & Money

Morgan, Nigel

Pritchard, Annette

Economics

wiley

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners

Advertising in Tourism & Leisure

Travel

Butterworth-Heinemann

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines* the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the market now in paperbackUse of international case studies drawn from the International Festival of Leisure and Tourism AdvertisingHighlights good and bad practice

Advertising in Tourism and Leisure

Industries

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry

Destination Branding: Creating the Unique Destination Proposition

Pride, Roger

The seaside is the twentieth century's pre-eminent global tourism site and this is the first book of its kind to examine political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon-England's most popular domestic holiday destination-it reveals the complex interplay between ideology, class and power and the consumption of landscape and place. Drawing on rich local, regional and national sources and bringing together approaches from history, sociology, geography and cultural studies, the book addresses the seaside holiday as an historical and sociological phenomenon. It locates seaside tourism within the wider leisure experience and suggests that the seaside manifests and reinforces the wider social, economic and political power relations which shape society.

Power and Politics at the Seaside: The Development of Devon's Resorts in the Twentieth Century (Exeter Maritime Studies)

Morgan, Nigel J.

Liverpool University Press

Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Destination Brands: Managing Place Reputation

Routledge

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection which represents the cutting edge of this exciting area of destination marketing.' Francesco Frangialli, Secretary-General of the World Tourism Organisation 'This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing,' Ian Macfarlane, B.COM., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding: Creating the unique destination proposition, revised second edition, demonstrates how destinations - big and small - can successfully harness the power of branding. Now with a companion website at www.elsevierdirect.com/ 9781856178204 offering extra case studies, discussion questions and further reading. This revised edition provides: <ul>
<li>Case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts.</li> <li>Global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia. </li> <li>Consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities.</li>
</ul>
Nigel Morgan is a Professor at the University of Wales Institute, Cardiff, UK Annette Pritchard is a Professor at the University of Wales Institute, Cardiff, UK Roger Pride is Director of Marketing, Welsh Assembly Government <li>Case studies authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins and other destination branding experts.</li> <li>Global coverage with case studies and examples from the UK, Eastern Europe, the USA, New Zealand, Australia and Asia. </li> <li>Consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public relations in leveraging promotional activities.</li>

Destination Branding Revised 2nd Edition

Taylor&Francis

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