Getting more gigs doesn't just happen. Musicians have to make it happen. Despite a myriad of convenient excuses to choose from – the economy is off, money is tight, unemployment is high, not as many clubs are hiring, budget cuts mean fewer corporate gigs – there are always some musicians who do exceptionally well and work constantly, regardless of the month, year, season, economy or their location. A collection of Bob Popyk's most talked-about columns from International Musician magazine, The Business of Getting More Gigs as a Professional Musician will clue you in to what the musicians mentioned above already know and do. Covering in detail topics such as attitude, gig etiquette, business basics, money and diversifying, Popyk gives practical pointers to help you have a plan, network effectively, promote your assets, and market yourself constantly. He points out the need to treat gig-seeking like a business, and take it just as seriously. Musicians who take his advice will soon be well on their way to more and better-paying gigs. Also available by Bob Popyk: How to Find Gigs That Pay Big Bucks 00320370, DVD, $19.95

The Business of Getting More Gigs as a Professional Musician

Arts & Photography

Popyk, Bob

Music

Hal Leonard

Sinatra's conductor reveals what it's like to work for legendary singers Frankly – Just Between Us, is an entertaining and insightful behind-the-scenes look at the world of playing piano and conducting for Frank Sinatra and other contemporary music legends. This book chronicles the illustrious career of Vincent Falcone from his days at Syracuse University and tuning pianos and performing casual dates in Las Vegas, to playing piano and conducting for music icon Sinatra during the apex of his career. Falcone also played for such music greats as Andy Williams, Jack Jones, Sammy Davis Jr., Jerry Lewis, the McGuire Sisters, Tony Bennett, Connie Francis, Paul Anka, Steve Lawrence &amp; Eydie Gorme, and many others. Frankly contains many great stories about playing and conducting for some larger-than-life music personalities of the '70s, '80s and today, and the highs and lows of playing for this caliber of entertainment.

Frankly: Just Between Us: My Life Conducting Frank Sinatra's Music

Biographies & Memoirs

Arts & Literature

(Special Products). The best of Bob Popyk's columns from The Music Trades magazine from 2000-2008! It's one thing to just wait for the next customer to walk through the door. It's another thing to market beyond your front door! That's been the topic of most of Popyk's columns in The Music Trades during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.

Marketing Beyond Your Front Door: Practical Advice for Music Retailers and Salespeople

Humor & Entertainment

Many retailers don't have regular sales meetings. Sales people come and go, so ongoing training is necessary. A little training for even a few minutes a day can work wonders.It's amazing how much business can be increased with just a little knowledge passed along on a daily basis to the sales staff. You don't need volumes of sales-training material with charts and graphs. You can easily do it before you open for business, with the staff around, in about 10 to 15 minutes a day. Spend that time each day on just one subject with your sales team, and you've spent over an hour a week, covering six different subjects. This is something you can easily start today. This book presents 50 ideas for 10- to 15-minute sales meetings – ideas music retailers can share with their sales staffs, whether full time or part time, to use as soon as the doors open. Take the ideas you like best and give them a try.

50 Ideas to Train Your Sales Staff in 15 Minutes a Day: For Retail Music Businesses

Hal Leonard Books

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. He shows how to use those business cards with a little cleverness and creativity, and how to use them the right way. Networking smarts also help, as the author clearly points out. You also need a plan, specific goal in mind, and a little creativity as well. There are a raft of these ideas in this easy-to-read, easy-to-implement book.

Here's My Card: How to Network Using Your Business Card to Actually Create More Business

Business & Money

Business Culture

Renaissance Books

It's Up to You!

Bentley-Hall, Inc.

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Books by Popyk, Bob