This unique book stresses the importance of the Asia Pacific region in the context of international strategies of the firm. With Western interest in Asia growing, there is a need for Western firms to boost their position both in Asia and against Asian competition and also to increase their understanding of Asian firms and business cultures. The book argues that, at present, Western firms are not using their strengths to the full in the world's most dynamic region and that their weakness in both competing and cooperating with Asian firms will have a negative impact on their overall competitiveness in global markets. These companies are advised to approach their operations in Asia strategically and are encouraged to question many of their traditional Western business assumptions, thereby adopting a more regional style of management.

Strategies for Asia Pacific

Philippe Lasserre

Macmillan Education Australia

Global Strategic Management

Palgrave

See the best price to sell, buy, or rent books by Philippe Lasserre. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Philippe Lasserre

See the best price to sell, buy, or rent books by Philippe Lasserre. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategies for Asia Pacific

Global Strategic Management