<p>This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.</p>

Marketing Models

Business & Money

philip-kotler-gary-l-lilien-k-sridhar-moorthy

Management & Leadership

PRENTICE/HALL

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Books by philip-kotler-gary-l-lilien-k-sridhar-moorthy

See the best price to sell, buy, or rent books by philip-kotler-gary-l-lilien-k-sridhar-moorthy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Models