Educational Marketing: More Than Just Telling Your Story

Educational Marketing: More Than Just Telling Your Story

Business & Money

Bateman, David

Pettinga, Deidre

DEE-SMILEY ANGELOV AZURE

Marketing & Sales

Kendall/Hunt Publishing

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

Education & Teaching

Angelov, Azure D. S.

Bateman professor Shippensburg University, David F.

Schools & Teaching

Rowman & Littlefield Publishers

Marketing Management for School Leaders

Rowman & Littelefield

Hashtags and Headlines: Marketing for School Leaders

Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

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