Western. A very nice vintage collector's item. Number # 75813. Originally 75 cents.

Outlaws Three

Literature & Fiction

Peter Field

Genre Fiction

Pocket

Double X Canyon

Midnight Round Up

Cougar Canyon

The Tenderfoot Kid

Pocket_Books

TRAIL THROUGH TASCOSA

Brand Immortality: How Brands Can Live Long and Prosper

Business & Money

Hamish Pringle

Marketing & Sales

Kogan Page.

<p>This publication is the eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of timescales of effect, exploring the tension between long and short-term strategies for brands and businesses as well as providing evidence-based recommendations on how best to approach investment in advertising. Les Binet and Peter Field return to explore a vital new area: how campaign results develop over time. This report focuses on a growing tension that exists between short-term response activity and long-term brand-building. Increasingly, there is a tendency to use very short-term online metrics as primary performance measures and this has dangerous implications for long-term success. Anyone involved in the complex world of multi-channel campaign development and evaluation needs to have a clear understanding of how short-term and long-term effects are different.</p>

The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies

Les Binet

Institute of Practitioners in Advertising

<p>Media in Focus, written by Les Binet and Peter Field, takes the changing media landscape as its focus and addresses, among others, the issues of: Does mass marketing still work? Is tight targeting now the most efficient approach? Is unpaid making paid media redundant? It also investigates the broader issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy. It is the first part of a new series about Marketing Effectiveness in the Digital Era, produced in association with Google and Thinkbox, and updates the media-related findings of the IPA's two previous analyses of the IPA Databank: Marketing in the Era of Accountability (WARC 2007) and The Long and the Short of It (IPA 2013).</p>

Media in Focus: Marketing Effectiveness in the Digital Era

Introduction to Analytical Mechanics

Science & Math

Alexander Ziwet

Mathematics

Scholarly Publishing Office, University of Michigan

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Books by Peter Field