Media Effects and Society (Routledge Communication Series)

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Humor & Entertainment

Perse, Elizabeth M.

Lambe, Jennifer

Movies

Routledge

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of media effects, providing a synthesis of those key areas of research. With an emphasis on the theoretical explanations for media effects, the text provides readers with explanations of how media effects occur, so they can understand how to mitigate harmful effects and enhance positive ones.   The range of media effects addresssed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.  New for the second edition are a new chapter on effects of entertainment, text boxes with examples in each chapter, discusson of new technology effects integrated throughout the chapters, expanded pedagogy, a glossary of key terms, and updates to theory and research throughout.   Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory.

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Book by Courtright, John A., Perse, Elizabeth M.

The Mayfield Quick Guide to the Internet for Communication Students

Computers & Technology

Courtright, John A.

Networking & Cloud Computing

Mayfield Pub.Co

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.

Communication Research Measures II (Routledge Communication Series)

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.  The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.  Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Communication Research Measures II: A Sourcebook (Routledge Communication Series)

Politics & Social Sciences

Rubin, Rebecca B.

Seibold, David

Rubin, Alan M.

Graham, Elizabeth E.

Social Sciences

See the best price to sell, buy, or rent books by Perse, Elizabeth M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Perse, Elizabeth M.

See the best price to sell, buy, or rent books by Perse, Elizabeth M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Media Effects and Society (Routledge Communication Series)

Media Effects and Society (Routledge Communication Series)

Media Effects and Society (Routledge Communication Series)

The Mayfield Quick Guide to the Internet for Communication Students

Media Effects and Society (Routledge Communication Series)

Communication Research Measures II: A Sourcebook (Routledge Communication Series)