Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Building the Agile Business through Digital Transformation: How to Lead Digital Transformation in Your Workplace

Business & Money

Perkin, Neil

Abraham, Peter

Management & Leadership

Kogan Page.

Agile Transformation: Structures, Processes and Mindsets for the Digital Age

LONGLISTED: CMI Management Book of the Year 2020 - Technology and Patterns at Work Transformed Category Traditional organizational structures and cultures are no longer fit for purpose in a digitally empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and business leaders and organization development practitioners need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide to achieving this success. Packed full of practical advice, this book covers everything: why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. Agile Transformation also looks at how to build and engage high-performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change, and ensure that leadership behaviours and organizational culture catalyse true organizational agility. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this book is crucial reading for businesses wanting to effectively compete in the new world of work.

Business Culture

Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

Review\n"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." ― Ashley Friedlein, CEO, Guild and Founder, Econsultancy\n"Neil is able to articulate the essential elements of agile ways of working in a truly engaging way using easy to understand models, great storytelling and relevant examples." ― Christel Kinning, Chief Transformation and People Officer, Oatly\n"Superbly researched and articulated throughout this book is full of inspiring stories and practical frameworks. Neil has written the definitive guide on how to apply agile principles at scale in marketing." ― Iain Noakes, Head of Marketing Strategy and Planning & Effectiveness, Samsung Electronics\n"In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires." ― Faris Yakob, co-founder of Genius Steals LLC, author of Paid Attention\n"The greatest opportunity in modern marketing is the need to embrace agile methodology to fuel growth and accelerate scale. Neil Perkin has forensically written the blueprint for every marketer to follow with rigour, candour and thankfully the odd bit of humour too." ― Richard Robinson, Managing Director, Oystercatchers\n"This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading." ― Fiona Spooner, Managing Director, Consumer Revenue, Financial Times\n"Prepare to be challenged! Neil Perkin cracks the code for successfully applying an agile mindset and methods, at scale to marketing." ― Paul Duxbury, Global Repeatable Growth Model Programme Lead, GSK Consumer Healthcare\nCreate and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.\nAgile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.\nWritten by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership.Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership. Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Building the Agile Business through Digital Transformation

Traditional organizational structures and cultures are no longer fit for purpose in a digitally-empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and organization development practitioners and business leaders need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide on how to achieve this success. Packed full of practical advice, this book covers everything from why new operating models are needed, how to apply agile principles at scale, leverage digital-native processes and why change managers need to think big but start small.
Agile Transformation also covers how to build and engage high performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not an excuse to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change and apply an agile approach to different business functions including HR, Finance, Sales, Operations and Procurement. This book is crucial reading for all businesses wanting to effectively compete in the new world of work.

Review\n"A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership" ― Scott Brinker, author Hacking Marketing, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com (about a previous edition)\n"Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world." ― Ben Malbon, Senior Director, Google (about a previous edition)\n"In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business." ― Jeremy Willmott, Director, Group Consumer Engagement (about a previous edition)\n"Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organization or the stage of change you're at." ― Sean Cornwell, Chief Digital Officer, Travelex (about a previous edition)\n"This is an important book. A lot has been written about various aspects of agile, but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here." ― Ashley Friedlein, Founder, Econsultancy (about a previous edition)\n"Neil Perkin and Peter Abraham are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable gold mine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!" ― Gerd Leonhard, Futurist and Author, CEO The Futures Agency (about a previous edition)\n"This is the handbook that I wish I had written. A must-read for organizations going through digital transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply." ― Marco Ryan, Chief Digital Officer, Wärtsilä Corporation (about a previous edition)\n"Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapreneur looking to navigate the exponential changes that every company must deal with or succumb to.?.?. A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create the company you always wished you worked at." ― Faris Yakob, Founder, Genius Steals, and Author, Paid Attention (about a previous edition)\n"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to." ― Jo Hagger, Global Marketing Capabilities Director, Unilever\n"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation." ― Bruce Daisley, VP EMEA, Twitter (about a previous edition)\nHow can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?\nBuilding the Agile Business through Digital Transformationis an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

See the best price to sell, buy, or rent books by Perkin, Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Perkin, Neil

See the best price to sell, buy, or rent books by Perkin, Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Building the Agile Business through Digital Transformation: How to Lead Digital Transformation in Your Workplace

Agile Transformation: Structures, Processes and Mindsets for the Digital Age

Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

Agile Transformation: Structures, Processes and Mindsets for the Digital Age

Agile Transformation: Structures, Processes and Mindsets for the Digital Age

Building the Agile Business through Digital Transformation

Agile Transformation: Structures, Processes and Mindsets for the Digital Age

Building the Agile Business through Digital Transformation

Building the Agile Business through Digital Transformation