This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to work through algebraic equations.

Industrial Organization: Contemporary Theory and Practice

Business & Money

Pepall, Lynne

Richards, Daniel J.

Norman, George

Economics

South-Western College Pub.

Industrial Organization: Contemporary Theory and Practice (with Economic Applications)

The author team behind the bestselling text, Industrial Organization, has written a brand new, calculus-based text designed to prepare students for a complete analysis of all facets of industrial organization. Contemporary Industrial Organization enhances students' understanding of the strategic behavior of firms, the structure of markets, and imperfect competition using calculus, game theory, econometrics, and practical examples and applications. This text’s unique presentation and blend of quantitative and qualitative tools assumes familiarity with intermediate microeconomics with calculus and econometrics.

Contemporary Industrial Organization: A Quantitative Approach

RICHARDS, Dan

John Wiley&Sons, Inc.

This book represents a distinct new entry in the Industrial Organization market, bringing modern I/O analysis to an accessible level. The authors combine formal analysis with many real-world, practical applications. Consistent with modern analysis, the book focuses explicitly on the nature of strategic interaction and makes extensive use of game theoretic tools. At the same time,it never loses sight of the policy motivation behind much I/O analysis.

Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. 
The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.

Industrial Organization: Contemporary Theory and Empirical Applications

wiley

Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework―or a professional who wants to expand your general economics knowledge into the microeconomics area―this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions. 
Snagging a job as an economist is fiercely competitive―and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for? 
<ul>
<li>Analyze small-scale market mechanisms</li> <li>Determine the elasticity of products within the market systems</li> <li>Decide upon an efficient way to allocate goods and services</li> <li>Score higher in your microeconomics class</li> </ul>
Everything you need to make microeconomics your minion is a page away!

Microeconomics For Dummies

Antonioni, Peter

Rashid, Manzur

For Dummies

The bestselling textbook, Industrial Organization, now in its fourth edition, uniquely uses the tools of game theory, information economics, contracting issues, practical examples, and optional econometric appendices to examine all facets of industrial organization and to enhance students' understanding of the strategic behavior of firms, the structure of markets, and imperfect competition. A new series of appendices that comprehensively explore relevant econometric issues will provide a more challenging and relevant option for instructors and students.    Provides a comprehensive guide to industrial organization in the imperfect market conditions of the real world  Includes coverage of the latest cutting edge research and public policy developments  Features stronger coverage of information economics, contracting issues and game theory than other textbooks  Instructor materials will be available. Visit www.blackwellpublishing.com/pepall for more information

Business Culture

The bestselling textbook, Industrial Organization, now in its fourth edition, uniquely uses the tools of game theory, information economics, contracting issues, practical examples, and optional econometric appendices to examine all facets of industrial organization and to enhance students' understanding of the strategic behavior of firms, the structure of markets, and imperfect competition. A new series of appendices that comprehensively explore relevant econometric issues will provide a more challenging and relevant option for instructors and students. 
<ul> <li>Provides a comprehensive guide to industrial organization in the imperfect market conditions of the real world 
</li> <li>Includes coverage of the latest cutting edge research and public policy developments 
</li> <li>Features stronger coverage of information economics, contracting issues and game theory than other textbooks 
</li> <li>Instructor materials will be available. Visit www.blackwellpublishing.com/pepall for more information</li> </ul>

Blackwell Pub.

Advertising and the Marketplace: An Economics Perspective

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

Edward Elgar Publishing

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.\nHow advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved–the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns.\nWhile designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

See the best price to sell, buy, or rent books by Pepall, Lynne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pepall, Lynne

See the best price to sell, buy, or rent books by Pepall, Lynne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Industrial Organization: Contemporary Theory and Practice

Industrial Organization: Contemporary Theory and Practice (with Economic Applications)

Contemporary Industrial Organization: A Quantitative Approach

Industrial Organization: Contemporary Theory and Practice

Industrial Organization: Contemporary Theory and Empirical Applications

Microeconomics For Dummies

Industrial Organization: Contemporary Theory and Empirical Applications

Industrial Organization: Contemporary Theory and Empirical Applications

Advertising and the Marketplace: An Economics Perspective

Advertising and the Marketplace: An Economics Perspective