<p>In the 1950s, the US automobile industry had entered its Golden Age, and Southern California quickly became the world’s car capital. During this time, Paul Rusnak began establishing the network of dealerships. Driven from the start, Rusnak soon made his mark in retail car history. After fleeing the Communist takeover of his native country in 1948, Rusnak arrived in the United States speaking no English and having to navigate a foreign culture. Through working around the clock, he gained mastery of both. In 1959, at only twenty-five years old, Rusnak took his education and ambition and set forth building his automobile dealership empire, competing with accomplished business owners more than twice his age. But an immigrant breaking into an industry controlled by the old guard of long-established domestic car dealers was a near-impossible task. So rather than try to out-compete them, he tapped into his European heritage, trusted his entrepreneurial instinct, and set his sights on selling little-known foreign makes – those of Porsche and Audi. Rusnak’s marketing and business savvy, combined with Southern California’s massive consumer base and influence as an automotive epicenter, played a significant role in both companies’ eventual global success. Keeping Both Hands on the Wheel is a timeless story of American grit and immigrant triumph. As thrilling and wild as the automotive industry itself, his book is a testament to the American Dream – with brains, hard work, and an unstoppable drive to win, any go-getter has greater potential to succeed here than anywhere else on Earth.</p>

KEEPING BOTH HANDS ON THE WHEEL A Testament to the American Dream

Paul Rusnak

Book House Publishing

See the best price to sell, buy, or rent books by Paul Rusnak. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Paul Rusnak

See the best price to sell, buy, or rent books by Paul Rusnak. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

KEEPING BOTH HANDS ON THE WHEEL A Testament to the American Dream