This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.

The Marketing Paradigm : A Guide for General Managers

Business & Money

paul-messinger

Management & Leadership

FisicalBook

Reimagining Public Spaces and Built Environments in the Post-Pandemic World

Politics & Social Sciences

Kishwar, Habib

Social Sciences

Ethics International Press

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Books by paul-messinger