Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. 
Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success.
With Strategic Sport Communication, readers will achieve both a depth and breadth of sport communication knowledge through discussion of topics such as these:
-The history, development, and definition of sport communication, including the effects of trends, pioneers, and the dynamic growth of the sport industry
-Career options in sport communication and keys to entering the field, including self-evaluation, education, marketability, networking, experiential learning, and job searching
-The intersection of sport communication with sociological and cultural issues related to enjoyment, marketability of violence, gender, race and ethnicity, and nationalism
-The ability of sport communication to reflect, create, shape, reinforce, and sustain myths, values, perceptions, power structures, socialization, social policies, and beliefs within a society 
-An analysis of the history and impact of the unique relationship between athletes and the press
-A discussion of the legal rights of those in sport journalism to acquire, report, and publish information relative to athetes and sport entities 
-Technology's impact on legal issues in sport communication from real-time scores to fantasy sports leagues Readers of Strategic Sport Communication will enjoy the interesting interplay of theoretical findings and insights from sport communication professionals. Each chapter opens with a vignette designed to help readers translate the chapter topic into practice. Further learning opportunities are offered at the end of each chapter through chapter summaries, reviews with discussion questions, suggested exercises, and additional study references in a variety of formats. These learning tools, along with the accessible writing style, promote comprehension for a variety of learning styles. 
Strategic Sport Communication is the definitive text for those who want to gain a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice.

Strategic Sport Communication

Business & Money

Paul M. Pedersen

Kimberly S. Miloch

Pamela C. Laucella

Industries

Human Kinetics

Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management. 
 Organized in four parts, Research Methods and Design in Sport Management begins with an introduction to concepts in sport management research and a discussion of the ethical issues associated with research projects. The text outlines the steps to the research process, making it an easy-to-use guide for professionals undertaking a research project as well as students writing major term papers, theses, or dissertations. Analysis of research design with discussion of specific methods used in qualitative, quantitative, and mixed-methods research helps readers to determine and design the most appropriate research for their specific needs. This text teaches readers the following concepts and skills: 
 •How to conduct a thorough literature review 
 •Theoretical and conceptual frameworks to guide the research process 
 •How to develop appropriate research questions and hypotheses 
 •Techniques for conducting qualitative, quantitative, and mixed-methods research 
 •Methods for analyzing data and reporting results 
 Multiple special elements in each chapter, including learning objectives, summaries, suggested advanced readings, and highlight boxes, guide readers through challenging concepts. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. Examples of published research in sport management illustrate ways in which various methodological tools and techniques can be used in answering research questions. Research in Action sections present excerpts from the Journal of Sport Management, which highlight research components mentioned in the text and assist students in learning how to read and evaluate research. In addition, all research examples provided throughout the text are specific to sport management, considering both sport industry settings and academic environments. 
Research Methods and Design in Sport Management offers readers the tools to engage in the broad spectrum of research opportunities in the growing discipline of sport management. As accreditation in sport management becomes more prevalent, Research Methods and Design in Sport Management can assist students in gaining the knowledge and skills they need in order to compete in the job market and to contribute to their future careers. For professionals, the text offers tools to ensure the research they conduct and consume can accurately inform strategic business decisions.

Research Methods and Design in Sport Management

Chad McEvoy

Damon Andrew

The story of how major league baseball came to the Tampa Bay (Fl. ) area.

Build it and they will come: The arrival of the Tampa Bay Devil Rays

Florida Sports Press

Sport And The Pandemic

Bo, Li

Brody J. Ruihley

Taylor & Francis Group

Routledge Handbook of Sport Communication

Taylor&Francis

Contemporary Sport Management

Lucie Thibault

Edward M. Kian (Ted)

Andrea N. Geurin

Many children learn about their respective sport interests through their interactions (e.g., reading, listening, watching) with sport media. Noted psychologist Albert Bandura emphasized how learning is impacted by what children read. Using Bandura?s social cognitive theory of mass communication as a guide, this book examines the written (e.g., articles) and photographic coverage of a popular United States youth sports publication, Sports Illustrated for Kids. Specifically, the analysis focuses on the type (e.g., soccer, basketball) and category (e.g., collegiate, professional) of sport and athlete coverage, while analyzing the gender and race of the affiliated athletes, authors, and photographers. Another area examined includes portrayals of individuals with disabilities. With the increasing popularity of youth sports and media content designed and marketed to youth, this analysis elucidates the importance of such academic attention. This book will resonate with media corporation professionals, sport journalists, parents, coaches, and teachers as well as scholars and professionals in the fields of Sport Management, Sociology, Psychology, Communication, and Journalism.

Social Cognitive Theory and Mass Communication: A Content Analysis of Youth Sport Publicity

Politics & Social Sciences

Erin L. McNary

Social Sciences

VDM Verlag Dr. Müller

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Books by Paul M. Pedersen