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the moral molecule: the new science of what makes us good or evil. paul j. zak

Business & Money

Paul J. Zak

Economics

Corgi Books

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them.Why is “culture” so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor™ survey, data, and examples support the action plans.Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you’ve got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.

Trust Factor

Business Culture

BRILLIANCE AUDIO ^

Human beings can be so compassionate—and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain.The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak takes you on an amazing and exciting journey to what it means to be human.Zak’s experiments—what science writer Matt Ridley called “the most revealing in the history of economics”—measure a brain chemical called oxytocin found in the bloodstream. His colleagues sometimes call him the vampire economist. His research team has taken blood from thousands of people as they made decisions with money in the lab, played football out on the field, jumped from an airplane, attended a wedding, and many other situations in which human interactions take place. Ascending from molecules to families to entire societies, Zak’s findings reveal how oxytocin can produce a virtuous cycle of love and prosperity.The Moral Molecule is a journey well beyond common theories about why we make the decisions we do. Zak explains what underlies the great mysteries of human behavior—why some husbands are more faithful than others; why women tend to be more generous than men; why we are sometimes rational and other times irrational. He explores the role of religion in moral behavior, how the moral molecule operates in the marketplace, and—most important, once we understand the moral molecule—how we can consciously use it to make our own lives better.

Moral Molecule, The

See the best price to sell, buy, or rent books by Paul J. Zak. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Paul J. Zak

See the best price to sell, buy, or rent books by Paul J. Zak. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

the moral molecule: the new science of what makes us good or evil. paul j. zak

Trust Factor

Moral Molecule, The