Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers.  The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations.  A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team.  Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened.  The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)

Business & Money

Guiltinan, Joseph

Paul, Gordon

Management & Leadership

McGraw-Hill Companies

This comprehensive text book examines why differences and similarities in accounting systems exist across national boundaries and analyses the significance of these differences to accounts users, preparers, standards setters and capital markets. The authors' present a focused treatment of comparative financial accounting and reporting, recognising that common components of current international accounting courses such as accounting for MNEs and financial management, will increasingly be the subject of separate study. Academically, the subject is a rich area for research and for challenging students intellectually and introducing them to issues which will not only broaden their outlook but also deepen their understanding of their own reporting regime. The book is written by experienced researchers and lecturers, is well illustrated with cases studies, and presents lecturers with an authoritative and helpful teaching package.

International Financial Accounting: A Comparative Approach

PAULINE WEETMAN

Economics

Pitman Publishing

<p>Don't panic! "Crash Course" is here―that perfect set of lecture notes which no student ever really has the time to compile. These books deliver all of the information needed to get through a course or prepare for exams. Clear text covers the essential concepts of each discipline or specialty; learning features expedite mastery of the material; and review questions let readers assess their knowledge. With basic science books written by current medical students under faculty supervision, and clinical titles that pair senior specialists with doctors who have only recently begun training in the relevant field, Crash Course titles are designed to ideally meet the needs of today's medical students. Plus each of these titles includes complimentary access to www.studentconsult.com - where you'll find the full text of the book online...Integration Links to bonus content in other STUDENT CONSULT titles...and much more!</p>
<ul>
<li>Clear, concise, narrative-style text covers exactly what students need to know―no more, no less. </li>
<li>Abundant two-color diagrams explain key concepts in an interesting visual way. </li>
<li>Learning features such as "hints and tips" and "comprehension check" boxes simplify study. </li>
<li>Multiple-choice and short-answer questions at the back of the books facilitate self assessment, and additional USMLE-style review questions are available to purchasers online at www.studentconsult.com. </li>
</ul>

Crash Course (US): History and Physical Examination: with STUDENT CONSULT Access

Health, Fitness & Dieting

Exercise & Fitness

Mosby

Cause and Effect: Card Magic for the Millenium

Natzler Enterprises

Professional Card Magic Miracles

Humor & Entertainment

Puzzles & Games

Card Magic Companion (Card Tricks): Card Tricks You Can Do and Use

Senior Citizen, Tony Naccaro, a WII decorated hero, comes back after fighting Nazis as a young man, and now finds the new Nazis, the White Supremists, and a whole crop of new enemies trying to do harm to America. At and facing retirement, his wife of years dies suddenly and throws Tony into dispair. He funnels his rage into action as he defeats a group of terrorists in a diabolical sting.

Concrete Solution

Comics & Graphic Novels

Graphic Novels

Samson Publishers

Presupuestos - Planificacion y Control de Utilidad (Spanish Edition)

Ronald Hilton

Glenn Welsch

Finance

PRENTICE/HALL

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Books by Paul, Gordon