<p>"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.</p>

Corporate Communication

Paul Argenti

McGraw-Hill/Higher Education

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Books by Paul Argenti

See the best price to sell, buy, or rent books by Paul Argenti. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Corporate Communication