The first two centuries AD are conventionally thought of as the "golden age" of the Roman Empire, yet Italy in this period has often been seen as being in a state of decline and even crisis. This book investigates the relationships between city and countryside in Italy in the early Empire, using evidence from literary texts and inscriptions, and the wealth of data derived from archaeological field surveys over recent years. Looking at individual towns and regions as well as at the broader picture, and stressing the diversity of situations across Italy, John R. Patterson examines how changing patterns of building and benefaction in the cities were related to developments in the country, and underlines the resourcefulness of the cities, both large and small, in seeking to maintain and develop their civic traditions.

Landscapes and Cities: Rural Settlement and Civic Transformation in Early Imperial Italy

History

Patterson, John R.

Ancient Civilizations

Oxford University Press

Take Their Breath Away: How Imaginative Service Creates Devoted Customers

Praise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring." —Seth Godin, author of Purple Cow and Tribes "Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book." —Colleen Barrett, President Emeritus, Southwest Airlines Company "No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away. —Howard Beharformer, former president, Starbucks Coffee International.

Business & Money

Bell, Chip R.

Processes & Infrastructure

wiley

Customers today are picky, fickle, vocal, and “all about me” vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back—with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today’s edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.

Wired and Dangerous: How Your Customers Have Changed and What to Do About It

Berrett-Koehler Publishers

Politicians of the Roman Republic employed techniques ranging from persuasive oratory through extravagant entertainment and bribery to lethal violence to get their way. Political rivalries were fought out on the streets of Rome and in the popular assemblies as much as in the Senate House. This book looks at the Roman political system of 200-50 Bc: how it worked, the influence of the ordinary Romans, the voter and political persuasion. A central theme is the topography of the city of Rome - how did political rivalries transform the appearance of the city? There is a wealth of recent and important scholarly research in these areas and this study aims to make the material and the debates to which it relates – especially discussions of Roman topography – more accessible to both sixth formers and undergraduates.

Political Life in the City of Rome (Classical World)

Bristol Classical Press

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Books by Patterson, John R.