Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Business & Money

Chatzidakis, Andreas

Parsons, Elizabeth

Maclaran, Pauline

Marketing & Sales

Routledge

After Joe's cat, Lily Black, was lost on a trip to Maine, she survived by herself until adopted by an old lobsterman, but a problem occurs when Joe returns the next year

The Upside-Down Cat

Himler, Ronald

Children's Books

Atheneum

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. * Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date * Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams! * Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: <ul> <li>Digital Markets and Marketing</li> <li>Hierarchies of Knowledge in Marketing</li> <li>Marketing Inequalities: Feminisms and intersectionalities</li> <li>The Ethics and Politics of Consumption</li> </ul> New case studies include: <ul> <li>Emerging Economy Brands</li> <li>The Fairtrade Brand</li> <li>Disappearing Influencers</li> <li>Decolonising the Media</li> </ul> Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Ashman, Rachel

Business Culture

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. 
Topics new to this edition include: 
Digital Markets and Marketing 
Hierarchies of Knowledge in Marketing 
Marketing Inequalities: Feminisms and intersectionalities 
The Ethics and Politics of Consumption 
New case studies include: 
Emerging Economy Brands 
The Fairtrade Brand 
Disappearing Influencers 
Decolonising the Media 
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. 
Online resources include chapter-by-chapter PowerPoint slides.

See the best price to sell, buy, or rent books by Parsons, Elizabeth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Parsons, Elizabeth

See the best price to sell, buy, or rent books by Parsons, Elizabeth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

The Upside-Down Cat

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour