From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities.    The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately and effectively into your business. Auditing Marketing, Products and Marketing Plans is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the rights products for those markets and then plan how to reach them most effectively. Filled with worksheets, forms and tables for you to complete, Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

Auditing Markets, Products, and Marketing Plans

Business & Money

Parmerlee, David

Marketing & Sales

Mcgraw-Hill (Tx)

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately, and effectively to your business. Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst &amp; Young, and Bank One. He resides in Indianapolis, Indiana

Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)

Ntc Business Books

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately and effectively into your business. Auditing Marketing, Products and Marketing Plans is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the rights products for those markets and then plan how to reach them most effectively. Filled with worksheets, forms and tables for you to complete, Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

McGraw=Hill

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities.The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need - model formats, checklists, and boilerplate documents - to implement those tasks quickly, accurately, and effectively in your business.Preparing for the Marketing Plan is Step 3 in the Marketing Toolbox Program. This book will guide you through the key tasks involved in developing a comprehensive and effective marketing plan. You will learn how to determine your goals, select marketing strategies that will allow you to reach those goals, establish a marketing mix that both integrates all marketing activities and delivers customers, develop realistic project management, and media calendars, and achieve results on time and within budget.Filled with worksheet, forms, and tables for you to complete, Preparing the Marketing Plan is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs.ABOUT THE AUTHORDavid Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst &amp; Young, and Banc One. He resided in Indianapolis, Indiana.

Preparing the Marketing Plan (Ama Marketing Toolbox Series New Edition)

Management & Leadership

Preparing The Marketing Plan (The Ama Marketing Toolbox)

Book by Sutherlin, Allan, Parmerlee, David

Developing Successful Marketing Strategies (The Ama Marketing Toolbox)

See the best price to sell, buy, or rent books by Parmerlee, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Parmerlee, David

See the best price to sell, buy, or rent books by Parmerlee, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Auditing Markets, Products, and Marketing Plans

Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)

Auditing Markets, Products, and Marketing Plans

Preparing the Marketing Plan (Ama Marketing Toolbox Series New Edition)

Preparing The Marketing Plan (The Ama Marketing Toolbox)

Developing Successful Marketing Strategies (The Ama Marketing Toolbox)