<p>Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.</p>

Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World

Business & Money

Panepento, Peter

Kerr, Antionette G

Business Development & Entrepreneurship

Bold & Bright Media

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Books by Panepento, Peter

See the best price to sell, buy, or rent books by Panepento, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World