Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India's diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India's diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

Business & Money

Pamnani, Harsh

Marketing & Sales

Penguin Business

There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand.\nCreators Covered 
Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia,Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi & Niyu, Ujjwal Chaurasia\nReviews\n“...I advise people to learn from these stories and do something innovative and impactful using digital technologies!” 
- Anand Kumar, Founder, Super 30 
“Harsh and Manish display a rare intimacy with their subjects… Their stories demystify the people we meet in newspaper headlines…” 
- Dr. Sandeep Goyal, MD, Rediffusion 
“…Harsh and Manish have written a gem on how to build strong personal brands…” 
- Kartik Hosanagar, Professor, The Wharton School 
“...Read on to discover the new India that the world will stand up and salute.” 
- Dr. Radhakrishnan Pillai, Director, Chanakya International Institute of Leadership Studies and Bestselling Author 
“...There is no one better than Manish, and Harsh, to give us a glimpse of the creators' world.” 
- Arunabh Kumar, Founder, TVF 
◆ Supported by ◆ 
Viraj Sheth 
Co-Founder and CEO, Monk-E 
Rohit Raj 
Partner, BB Ki Vines 
Pranav Panpalia 
Founder, OpraahFx

Booming Digital Stars: 11 Inspiring Journeys from India's Creator Economy (Black And White Inner Pages)

Pandey, Manish

Literature & Fiction

Pencil Select

Booming Brands: Inspiring Journeys of 11 'Made in India' Brands (Volume 1)

Business Development & Entrepreneurship

Westland Business

Booming Brands: Inspiring Journeys of 11 'Made in India' Brands (Volume 2): Inspiring Journeys of 11 'Made in India' Brands (Volume 2)

Economics

Booming Digital Stars: 11 Inspiring Adventures from India's Creator Economy

Biographies & Memoirs

Professionals & Academics

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Books by Pamnani, Harsh