<p>This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting reading</p>

International Marketing Reader

Paliwoda, Stanley J.

Ryans, John K., Jr.

Business & Money

Cengage Learning EMEA

International Marketing (Marketing Series : Student)

Management & Leadership

Butterworth-Heinemann

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