The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography. Fully revised and updated edition of this established textExpanded coverage of Eastern Europe and the Pacific RimIncludes self-assessment and discussion questions, key terms and references

International Marketing

Business & Money

Paliwoda, Stanley

Marketing & Sales

Routledge

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Books by Paliwoda, Stanley

See the best price to sell, buy, or rent books by Paliwoda, Stanley. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing