Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication,&nbsp;Third Edition&nbsp;presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell&nbsp;present an introductory text that shows how today&#8242;s PR professionals&nbsp;create&nbsp;persuasive messages&nbsp;with modern technologies, but also&nbsp;work in line with&nbsp;the industry&#8242;s&nbsp;foundations. The authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The text balances this approach with a focus on understanding communication theory, history, process, and practice and how&nbsp;all of these concepts can be applied to strategic public relations planning. The&nbsp;Third Edition&nbsp;recognizes that the tide of social responsibility and sustainability initiatives, CEO and investor social activism, employee preference for jobs with social purpose, and consumer demand for ethical brands has continued to rise and addresses these changes with&nbsp;refreshed content throughout, including new and updated features, recent examples, case studies, and chapter-opening scenarios.&nbsp;

Politics & Social Sciences

Page, Janis Teruggi

Parnell, Lawrence J.

Social Sciences

Sage Publications, Inc.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.

Introduction To Public Relations

Thousand Oaks : SAGE Publications, Inc

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: <ul> <li>Reveals how to analyze visual imagery</li> <li>Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained</li> <li>Combines research, theory, and professional practice of visual communication</li> </ul> Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Visual Communication: Insights and Strategies

Business & Money

Duffy, Margaret

Industries

Wiley/Blackwell

Winner of the 2019 Textbook &amp; Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features <ul>
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Chapter-opening Scenarios capture your attention by discussing current PR challenges―such as the Wells Fargo cross-selling, VW emissions cover-up, and P&amp;G’s "Like a Girl" campaign―and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to "solve" the PR challenge. 
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Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. 
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Social Responsibility in Action boxes feature short, specific social responsibility cases―such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists―to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. 
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Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. 
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Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR. </li> </ul>

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

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Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication

This bundle includes Page: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (Paperback) and Page: Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication.

BUNDLE: Page: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (Paperback) + Page: Introduction to ... and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today&#8242;s PR professionals create persuasive messages with modern technologies while working in line with the industry&#8242;s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Editionfeatures new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

Marketing & Sales

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Books by Page, Janis Teruggi

See the best price to sell, buy, or rent books by Page, Janis Teruggi. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Introduction To Public Relations

Visual Communication: Insights and Strategies

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication

BUNDLE: Page: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (Paperback) + Page: Introduction to ... and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication