Business-to-Business Marketing

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africais a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. 
The Authors 
Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Business & Money

Adeola, Ogechi

Owusu, Richard

Oguji, Nnamdi

Hinson, Robert

Industries

Productivity Pr

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Productivity Press

Inspirational Quotes for Life Application

Religion & Spirituality

Xulon Press

Within the pages of Inspirational Quotes for Life Application, Richard Owusu has compiled nuggets of wisdom to guide you to the place God wants you to be. You will find messages of hope and encouraging Bible verses to fully encompass the meaning. What Richard has written are not empty words, but rather words of wisdom spoken under the influence of the Holy Spirit. Some of the quotes are also based on Richard's own life experiences and his interactions with men and women of God. These quotes will inspire and guide you in making wise choices in life, while avoiding possible pitfalls that come from ignorance. In our everyday lives we are surrounded by a lot of questions that need answers; however, wisdom answers many of these questions. Get ready to unlock these inspirational and thought provoking quotes sure to lead you to a more fulfilled life. Richard Owusu is the founder and senior pastor of Gethsemane Ministry, Inc., a non-denominational faith-based organization in Pennsylvania, USA. Blessed with an apostolic mandate and a prophetic mantle, He has a call to evangelize the nations with the vision of "throwing the net of salvation into both the receded waters and the troubled waters to fish out the souls of men." His ministry crosses boundaries of ethnicity, class, gender and denomination, teaching the principles of salvation and true fellowship with God and man. Gifted with the humble spirit of a leader and the vibrancy of a young man, Richard believes in championing the course of the younger generation, while bridging the gap between the young and the old through sound Holy Spirit filled teachings. Richard holds a Bachelor of Science degree in Biological Science from the University of Cape Coast in Ghana, and a postgraduate certificate in Molecular Biology from Stellenbosch University in Cape Town, South Africa. He has also earned an MBA in Health Administration from Strayer University in the United States. Richard combines his knowledge in health care policy with ministry, connecting individuals and organizations to become more efficient in their various fields of endeavor. He has teaching style that renders complex biblical material into simple practical life application. He believes a nobody can become a somebody provided the individual's potential is unearthed and maximized. Richard and his wife are blessed with two children. Visit www.richardowusu.com.

Life can be demanding and challenging without proper guidance and direction. Richard Owusu has written Inspirational Quotes for Life Application with a clear aim: to transform your mind and help you as you navigate your way through life. This book comes with a powerful sound of wisdom that will guide you to the manifestation of the glory of Jesus Christ in all areas of your life. Richard Owusu's quotes help you understand how to make smart choices and be a winner. As you progress in life, you will learn that becoming a winner is only possible when you apply the wisdom of Jesus Christ. Inspirational Quotes for Life Application Volume Two is full of quotes, insights, and verses dedicated to: Knowledge Understanding Wisdom Counsel Truth Relationship Faith Manifestation Richard Owusu is an inspiration to many and has dedicated his life to mentorship, empowering individuals to reach their full potential. Serving as a mentor, he strives to attract and actively develop the ambitious youth who are diving deeper into their relationship with Jesus Christ to unearth their God-given purpose. Richard Owusu is sought after by many for his accurate prophecies. He and his wife are blessed with two beautiful children. Visit his website at www.richardowusu.com"

Inspirational Quotes for Life Application Volume Two

The concept of ministry has sometimes been misunderstood within the Christian community. The opportunity of understanding the essence of ministry can at times be confused with personal dreams and ambitions. But, the purpose of ministry or even a call to minister is not something we create, but something God places within us. A life of ministry is one fuelled by the love for God and others. This book offers simple guidelines that will assist every minister to do well in their ministerial journey. Ministry comes with its own challenges but with great counsel and faith in God one can fulfil his or her assignment to the glory of God. Remain blessed.

Ministerial GUIDE

Religious Studies

See the best price to sell, buy, or rent books by Owusu, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Owusu, Richard

See the best price to sell, buy, or rent books by Owusu, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business-to-Business Marketing

Business-to-Business Marketing

Inspirational Quotes for Life Application

Inspirational Quotes for Life Application

Inspirational Quotes for Life Application Volume Two

Ministerial GUIDE