<p>  There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.  The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.  The primary reason for publication of this new edition is to reflect this environment.  Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. </p>

Kleppner's advertising procedure (The Prentice Hall series in marketing)

Otto Kleppner

J. Thomas Russell

Glenn Verrill

Business & Money

PRENTICE/HALL

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Books by Otto Kleppner

See the best price to sell, buy, or rent books by Otto Kleppner. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Kleppner's advertising procedure (The Prentice Hall series in marketing)