<p>Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.</p>

The Export Marketing Imperative

Business & Money

Czinkota, Michael R.

Ronkainen, Ilkka A.

Ortiz-Buonafina, Marta

Economics

South-Western Educational Pub

<p>Detailed information and advice on such subjects as: recent and projected shifts in the American marketplace; promotional and pricing strategies; options and procedures in financing import agreements; transportation, storage, insurance; import procedures, liabilities, regulations; distribution channels. Annotation copyright Book News, Inc. Portland, Or.</p>

Import Marketing: A Management Guide to Profitable Operations

Haar, Jerry

Management & Leadership

Lexington Books

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